How to go from ‘Sales vs. Marketing’ to ‘Sales + Marketing’

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Some things are just better together—and sales and marketing are no exception.

Unfortunately, in a recent poll conducted by SugarCRM, only 20% of sales professionals say they are “perfectly aligned” with marketing. And in marketing’s opinion, it’s just 2%—YIKES!

Download this guide to explore:

  • The top reasons these teams say they aren’t syncing and what the underlying causes might be
  • How to find the winning formula to secure business in a post-pandemic era
  • Why aligning data, communication, and strategy between these teams is your golden ticket to achieving objectives and building sustainable sales pipeline

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