SugarCRM Picks Up Four CRM Market Awards for its Industry Leadership

CRM Magazine Names SugarCRM a ‘Leader” in Four Categories: Enterprise CRM, Midmarket CRM, Small-Business CRM and Sales Force Automation

CUPERTINO, Calif.– August 4, 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, announced today that it continues to gain industry recognition for its Sugar platform and CRM vision, this time with industry awards from CRM Magazine, part of SugarCRM was named a “leader” four categories: “Enterprise CRM Suite,” “Midmarket CRM Suite,” “Small-Business CRM Suite,” and “Sales Force Automation.”

“The CRM industry is undergoing a transformation as organizations look beyond traditional CRM to adopt more forward-thinking, modern CRM platforms. Modern CRM forms the backbone of a digital, customer-first business strategy,” said Larry Augustin, CEO, SugarCRM. “As CRM Magazine has noted, SugarCRM is a leader within this transition, and is proud to be an independent, alternative choice for change agents who are tired of accepting the status quo.”

Recently, SugarCRM has closed a record number of large enterprise deals, introduced ”informative CRM” product features and announced its new Sugar Intelligence Service—the next step in the evolution of CRM.

The panel of judges for the CRM Market Awards includes leading analysts in the CRM industry, consultants and thought leaders. The awards recognize key players in the fast-growing CRM space that are best responding to the needs of their customers. The overall award rating is based on a composite score of the company’s revenue and analyst ratings for depth of functionality, deployment costs, customer satisfaction and company direction.

A complete listing of the 2016 CRM Market Awards winners can be found in the August 2016 issue of CRM Magazine.


SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.


Andrew Staples
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Becky Quinlan
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