SugarCRM Partners with Hewlett Packard Enterprise in Central and Eastern Europe

CRM software vendor and leading IT system integrator deliver tailored CRM solutions for the Enterprise market

CUPERTINO – March 11, 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with one of the most innovative, flexible and affordable CRM solutions on the market today announced a partnership with Hewlett Packard Enterprise (HPE) to deliver customized CRM solutions for customers in Central and Eastern Europe.

The agreement between the two companies covers DACH (Germany, Austria, Switzerland) and the CEE (Central Eastern Europe) region. As partners, SugarCRM and HPE will enable their clients to create a more agile, profitable and customer-oriented business.

SugarCRM is being incorporated by HPE into its CRM, CX & Commerce portfolio to help enterprises adapt to their digital transformation strategies. With flexible alternatives to legacy CRM systems this partnership will enable businesses to more effectively differentiate themselves in the market.

“We are excited to partner with one of the world’s leading technology companies in Central and Eastern Europe,” said Henning Ogberg, Senior Vice President & General Manager EMEA of SugarCRM. “HPE’s experience in CRM consulting and services will accelerate our EMEA Central customers’ ability to transform their customer relationship management strategies.”

“The expanding market position of SugarCRM with its visionary CRM approach have really impressed us”, said Martin Petersen, Executive Program Director CRM EMEA Central at Hewlett Packard Enterprise. “SugarCRM’s rapid growth perfectly matches the strong development of our CRM portfolio and helps us to more effectively accompany our customers with their own customer engagement initiatives.”


SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.


Andrew Staples
+1 (408) 913-2395

Becky Quinlan
BOCA Communications
+1 (916) 508-8050