SugarCRM Names Rich Green as New Chief Product Officer

Renowned software industry executive will help make Sugar an indispensable CRM platform for large organizations with complex business needs

CUPERTINO, Calif.– April 14, 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution on the market, today announced the appointment of Rich Green as chief product officer. Green will lead SugarCRM’s engineering and product management teams, where he’ll be responsible for the product vision and global strategy of the award-winning Sugar platform.

“Rich’s experience leading agile software development teams and his expertise in enterprise software, predictive analytics, mobile application design and open source technology make him an ideal fit for SugarCRM,” said Larry Augustin, CEO at SugarCRM. “Rich comes to us with a proven track record of building complex software offerings that spark rapid corporate growth. He joins us at a perfect time, and adds credibility to our mission to disrupt the enterprise CRM market.”

Green has more than 25 years of technology experience and has demonstrated success as part of both Fortune 500 and early-stage companies. He joined Sun Microsystems in 1989 where he held a variety of roles, ultimately serving as executive vice president of software. As EVP of software, Green was responsible for Sun’s software products strategy and development, including the acquisition of MySQL, and for driving Sun’s product, licensing and support businesses. His tenure also included roles as VP/GM of Solaris and Java, in which he led the invention, marketing and licensing of the enterprise and mobile versions of Java, and was responsible for the release of Java as open source technology. After Sun, Green served as CTO of Nokia and executive vice president of the consumer and enterprise business at Nuance Communications. He most recently led products and technology at an early-stage IoT company bringing connected sensors and data analytics to commercial-scale energy control.

Green has served as a board member of Fortent, Rivermuse and the non-profit He is a member of the Foundation Board of the State University of New York at Albany.

“As the only major player in the space that solely focuses on CRM, SugarCRM is in a great position to meet the needs of enterprise companies looking to build better customer relationships,” said Green. “I’m thrilled to join this team, which is stacked with talented and creative people, to help make us an even more agile and innovative company.”

In its most recent quarter (Q4 of 2015), SugarCRM closed a record number of large deals with new customers. The growth, which included 81 percent year-over-year growth in annual recurring revenue in the company’s enterprise business line, was marked by demand for Sugar among businesses looking for flexible deployment options, easy and cost-effective integration with other platforms, and the support of complex workflows.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.


Andrew Staples Becky Quinlan
SugarCRM BOCA Communications
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