SugarCRM Named a Finalist in the 2023 Content Marketing Awards

The CRM Leader is Honored for Creativity and Technical Execution in the ‘Visual Storytelling – Best Use of Interactive Content’ Category

SAN FRANCISCO — August 9, 2023 — SugarCRM, provider of the award-winning AI-driven CRM platform, today announced it has been named a finalist in the 2023 Content Marketing Awards in the category of Visual Storytelling – Best Use of Interactive Content.  

The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. The full list of winners and finalists was announced Aug. 1.

The awards honor all aspects of content marketing from strategy to distribution, from editorial to visual storytelling. This year’s panel of all-star judges included leading marketing influencers, brand leaders, and experts in content marketing. They reviewed nearly 1,000 entries to determine the best of the best in content marketing excellence. 

SugarCRM’s interactive content campaign of distinction features three assets: “Five Steps to Fueling Growth for Sales,” with insights to thrive in the B2B sales environment from sales leader Brian Burns;
5 Steps to Fueling Growth for Marketing,” with expert tips from best-selling author Andrew Davis, and “5 Steps to Fueling Growth for Service and CX,” on what it takes to deliver high-definition customer experiences in an evolving market with customer experience consultant and advisor Adrian Swinscoe. 

“We’re ecstatic that SugarCRM was named a finalist,” said SugarCRM’s Clare Dorrian, Chief Marketing Officer. “SugarCRM is used by modern sales warriors, marketing mavericks, and customer service heroes the world over. These individuals know the value of technology, ingenuity, and in making an impact. They are what fuels our innovation in how we deliver content to buyers in the way they need it, and what drives our overall marketing approach and strategy.”  

“This year’s Content Marketing Award winners show that it’s been yet another amazing year for the industry around the world,” says Stephanie Stahl, General Manager, Content Marketing Institute. “The 2023 award-winning marketers and brands are truly delivering creative, audience-first content and experiences that are driving business growth and innovation. We can all learn from and be inspired by highlighting the best of the best in content marketing each year with the Content Marketing Awards.” 

About SugarCRM 

SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier.   

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition customer experience by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.   

For more information about SugarCRM, visit:  

Media Contacts: 
Erin Lutz  
Lutz Public Relations and Marketing

Sarita Kincaid
Vice President, Corporate Communications, SugarCRM