SugarCRM Launches Sugar on IBM THINK Marketing

CUPERTINO, Calif—October 13, 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, today announced the availability of the SugarCRM Platform on IBM THINK Marketing, a new one-stop destination for marketers to gain knowledge, learn skills and ultimately drive a digital transformation within their business. Starting today, companies can discover a different kind of CRM, one that is flexible and innovative to help companies offer a better experience for their customers.

“We’re thrilled that SugarCRM is available on THINK Marketing,” said Laurence Leong, senior director, strategic alliances at SugarCRM. “Companies that are looking for a true partner, not simply a CRM vendor, should take a look at how Sugar can help elevate their business.”

Designed to help chief marketing officers (CMO) and their teams build proficiency and experience, THINK Marketing delivers news and thought-leadership content from the industry’s top marketing influencers and news outlets. The news content links to learning materials, demonstrations and trials from a variety of vendors around topics such as campaign management, digital marketing and analytics. Through these assets, marketers can gain a deeper knowledge and, when ready, match their needs with solutions from IBM and more than 60 marketing technology companies from around the globe.

“Marketers face an overwhelming number of solutions and opinions on what’s the right path to business success,” said Maria Winans, CMO, IBM Commerce. “With THINK Marketing, IBM and partners such as SugarCRM will deliver the education, opinions and solutions that enable digital marketing transformation.”

SugarCRM is the only major CRM provider solely focused on making every customer relationship extraordinary. Sugar helps organizations make their CRM a strategic differentiator by providing a superior customer experience than their competitors. It is the industry’s easiest CRM to customize, extend and deploy, and is a truly integrated platform that supports marketing, sales and service teams. Sugar is designed to eliminate departmental silos, while coordinating the actions of everyone across the organization.

To learn more about SugarCRM, visit the IBM Marketplace now.


SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.

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Andrew Staples
+1 (408) 913-2395

Becky Quinlan
+1 (916) 508-8050