Annual guide recognizes the channel’s top partner programs
CUPERTINO, Calif., April 2, 2018 – SugarCRM , the company that helps organizations build better business relationships, announced today that CRN®, a brand of The Channel Company, has given SugarCRM a 5-Star rating in its 2018 Partner Program Guide. This annual guide is the definitive listing of partner programs from technology vendors that provide products and services through the IT channel. The 5-Star Partner Program Guide rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.
To determine the 2018 5-Star ratings, The Channel Company’s research team assessed each vendor’s partner program based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.
SugarCRM has built a unique channel program of CRM experts with more than 200 partners across more than 30 countries that sell, design, deploy and support solutions spanning industries around the globe. The company has grown its channel to a level that is capable of meeting the CRM needs of enterprise-sized companies. In 2017, SugarCRM gave partners more to sell by introducing a brand-new product line, Relationship Intelligence. With just a few keystrokes, SugarCRM Hint, the flagship relationship intelligence product, enables sales, Sugar users to gather expanded customer and company profiles. To help introduce the product, SugarCRM has made Hint available to partners at no cost so they can use the tool internally, become familiar with its benefits, and train their staff on how to position and sell it.
“Finding the right technology vendor to partner with can be a daunting task, given the vast array of choices now available to solution providers,” said Robert Faletra, Executive Chairman of The Channel Company. “CRN’s Partner Program Guide and 5-Star ratings help them narrow the field and find the best fit, identifying the most rewarding partner programs and providing crucial insight into their strengths and benefits. We are pleased to present our 2018 PPG list, recognizing the strongest and most successful partner programs in the channel today.”
“The investments that we have put into offering an industry leading partner program have paid off for both our channel partners and SugarCRM. Over the last two years, deal sizes for partners are up 40 percent, deal flow through the channel has increased in size and percentage, and partners are getting more revenue for each deal they win,” said Patrick Pahl, vice president of partnerships at SugarCRM. “SugarCRM is honored to be recognized by CRN once again with a 5-star rating in their Partner Program Guide. It validates our channel program and the 200+ partners who have chosen to join us.”
The 2018 Partner Program Guide will be featured in the April issue of CRN and online at www.CRN.com/ppg.
SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 2 million individuals in over 120 countries rely on SugarCRM. To learn more visit http://www.sugarcrm.com or follow @SugarCRM.
NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.
About the Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com
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