Largest Toyota Dealership in Ecuador is Awarded for Impactful Digital Initiatives, Utilizing Innovative Technologies to Drive a Next-Generation Customer Experience  

SAN FRANCISCO – November 1, 2022 – SugarCRM, provider of the award-winning AI-driven CRM platform, today congratulated Casabaca Toyota CRM Manager Alison Izurieta for being named a winner of the Constellation Research 2022 SuperNova Awards in the “Next-Generation Customer Experience” category.  

Announced live at the SuperNova Awards Gala held on Oct. 26 during Constellation’s Connected Enterprise innovation summit, winners were determined by a combination of judges including analysts, influencers, media and industry experts, as well as winning the hearts and minds of the public vote. 

SuperNova Award winners were selected from an impressive pool of over 200 applicants. This year’s winners represent individuals, teams, and organizations who have overcome significant hurdles amidst rising inflation, a looming recession, and post-pandemic environment. They demonstrated excellence in responding to disruptive forces, implemented novel initiatives, and delivered proven results with the technical prowess needed for reinventing modern organizations. 

“From everyone at Sugar, we congratulate Alison and Casabaca Toyota on this prestigious recognition presented by an esteemed panel of industry judges,” said Chris Pennington, Chief Customer Officer at SugarCRM. “We’re thrilled to see a leading organization such as Casabaca Toyota achieve excellence in delivering next-generation customer experiences by letting the Sugar platform do the work. Casabaca Toyota continues to lead the transformation of increasing digital engagement tools and capabilities to build deeper customer relationships and fuel business growth.” 

Founded more than 60 years ago by three brothers, Casabaca Toyota is family-owned and is the largest Toyota dealership in Ecuador with nine locations. Customers look to Casabaca Toyota not just for premium cars, but for luxury experiences and they have become a new, innovative standard in a sector that’s remained mostly static in the region. 

Casabaca Toyota leveraged the Sugar platform to drive digital transformation, coming back stronger from the global pandemic by implementing a new digital sales process when in-person dealership visits were not possible. The dealership has invested in lead tracking, nurturing and scoring to take the guesswork out of selling and prospecting. 

Moving to a digital platform and creating a digital sales funnel has helped Casabaca Toyota convert more leads by increasing its sales communications reach through extensive use of chat, voice, and email, all integrated within the Sugar platform. Digital engagement has opened up new business opportunities in the South American automotive market, supporting Casabaca Toyota’s growth goals. 

“Trends and technology innovations constantly evolve, so we rely on and thank our community of influencers and thousands of end users for weighing in on this year’s nominations,” said Doug Henschen, Vice President and Principal Analyst at Constellation Research. “Our award program also evolves each year, with changes such as this year’s introduction of an ‘ESG and Sustainability’ category, which we expect to grow as companies innovate to minimize carbon emissions and maximize energy efficiency.” 

About SugarCRM
SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.   

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR. 

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Media Contacts:
Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)

Sarita Kincaid
Vice President, Corporate Communications, SugarCRM