Customer Experience Expert Dr. Catriona Wallace to Keynote SugarCRM’s SugarCon 2016

The “Future of the Customer Experience” Thought Leader Will Keynote the Industry’s Best Event for Transforming Customer Relationships

CUPERTINO, Calif. – April 12, 2016 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution on the market, today announced its keynote speaker for SugarCon 2016. SugarCon is SugarCRM’s annual conference for customers, partners, developers and technology experts to explore the latest CRM trends and innovations. This year’s event will feature Dr. Catriona Wallace, one of the world’s premier thought leaders on customer experience and trends related to the era of the empowered customer. SugarCon takes place on June 13-16, 2016 in San Francisco at the Hilton Union Square.

SugarCon 2016 will focus on the challenges and opportunities of digital disruption and how forward-thinking companies can leverage new technologies to create new ways to engage and deliver value to customers. Led by appearances from Dr. Wallace, SugarCRM CEO Larry Augustin and many other business strategists and technology experts, the event will also feature interactive panel discussions, hands-on product training sessions, and opportunities to engage with SugarCRM executives and product development teams.

“Traditional ways of engaging customers through digital channels have not worked well, especially for the customer. We are now at a time where disruptive models of customer experience are emerging and businesses will need to transform their approaches.” said Dr. Catriona Wallace. “I look forward to a lively week at SugarCon, where we’ll gather to discuss the best practices and best tools to take advantage of disruptive technologies affecting the customer’s experience.”

Dr. Wallace is the founder of guided selling software company, Flamingo; customer experience design firm, Fifth Quadrant; market research firm, ACA Research; and a co-working space for woman led start-ups, The Ventura. She has a PhD in Organizational Behavior (Leadership), is a published author and leading media commentator. She also conducts events focused on women in leadership and has been inducted into the Australian Business Women’s Hall of Fame.

For additional information about SugarCon 2016, to view the agenda or to register, please visit the SugarCon website. Early bird registration ends on April 15, 2016.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.


Andrew Staples
+1 (408) 913-2395

Becky Quinlan
BOCA Communications
+1 (916) 508-8050