Case Study: GForces

Driving Sales in the Automotive Industry

Business Issue

Looking for cost savings over the company’s solution, GForces sales manager Chris Laird decided to try SugarCRM’s free 30-day trial. He was also hoping to find a more flexible CRM solution than Salesforce that could be easily customized and included mobile capability, which Salesforce prices à la carte.


  • Affordability
  • Flexibility
  • Ease of customization
  • Mobile capabilities

The Solution: Sugar Professional

After GForces’ technical staff evaluated several options including Sage software, which provides the firm’s accounting system, GForces chose SugarCRM Professional. The company was using Sugar within two weeks of purchase and had completely separated from Salesforce in a month.

Business Benefits

  • Makes critical business information available immediately
  • Improves and supports the sales process through customization


  • Slashed subscription costs by over 300 percent—from $1,700 per user for to $450 per user
  • Reduced time-to-value for new hires
  • Delivered time saving mobile