Why Sugar Partner FayeBSG Wants You to Get More From Your Software

Why Sugar Partner FayeBSG Wants You to Get More From Your Software

If you read our recent SugarConnection interviews, you know how important Sugar Partners are to the success of our customers.

Today, we have insights from yet another exceptional member of the Sugar Partner network: Faye Business Systems Group.

If you’ve been looking for a way to create your ideal customer experience (CX) solution, this is one interview you’ll want to read in full. In the answers below, Faye Business Systems Group talks about the passion that powers some wildly successful implementations.


So, who is Faye Business Systems Group?

Faye Business Systems Group, also referred to as FayeBSG, is a technology consulting and software company that focuses on bringing thousands of implementations—CRM, ERP, marketing automation, project management and so on—together in one cohesive vision.

The firm has been named a SugarCRM Global Reseller of the Year, and is widely praised for its Sugar integrations with Sage 100, Quickbooks, Constant Contact, Authorize.Net, Box, Jira and many more. With FayeBSG’s help, companies have reduced sales cycles by 10%, cut email development time in half and increased sales efficiency by 62%—to name just a few recent success stories.

We asked the company’s CEO and marketing director to give us an inside look at what makes FayeBSG so unique, and why they continue to partner with Sugar. Here’s what they had to say:

Why such a strong focus on software and systems?

We love software.

We get that software is just a tool, and tools have to be used in the right way by the right people. But…oh what a powerful tool the right software can be.

Not all software is like this, and not all software makes us feel like this. That is why we only work with and create software that gets us all googily inside. 

Yes, googily: That feeling when you’ve come across something so cool, so profound, so myth-busting and paradigm-shifting that it feels like the first time you saw a sunset go down over the ocean. Or when you drove a car for the first time and realized what that meant. 

These are transformative experiences. And we believe the right software can be transformative in the same way. The right software can make people and organizations more productive, more focused, more efficient, more energized, more profitable and happier than they’ve been. 

Who wouldn’t want you to be a part of this? As a company, we do. And we hope you’ll want to take the journey with us.

How does your company help businesses master the customer experience? 

We help businesses master the customer experience (CX) by specializing in technologies that aim to provide an end-to-end technology strategy—from CRM to ERP, and from customer service to marketing automation and project management. We take the leading industry software and configure it, customize it and add to it… all to bring you closer to your customers than you’ve ever been.

What made you decide to partner with Sugar? 

We love being a Sugar Partner because we love the software. And we LOVE software. We believe that the right software in the right organization can help that organization change the world. Silly, we know. But we love Sugar because it’s cool, fun, powerful, flexible and able to leap tall buildings in a single bound.

What’s the #1 thing most people might not know about your company—but should? 

Our proven process: “It’s the How… Not the What.” At FayeBSG, we believe the HOW is just as important as the WHAT. Sure, the software is great. Yet that’s only the first part of the puzzle. How you implement your software can take it from being “great” to the land of Awesomeness, User Adoption and ROI.

As one of the largest Sugar global Partners with hundreds of implementations under our collective belt, we’d like to introduce you to our proprietary FayeBSG OnBoarding Strategy and Proven Process. With this, we take the guesswork out of implementing CRM. 

What’s in store for SugarConnection Boston attendees who stop by the FayeBSG booth? 

We’re debuting some of our newest products, including our:

  • Sugar Address Validator, which fills in address information in real time in Sugar
  • Sugar SMS Messaging module, which allows you to send and receive texts with Sugar
  • Enhanced Sugar Mobile App, Sugar Mobile e.

We love any opportunity to come together at events like SugarConnection to meet face-to-face with customers, users and other partners. It’s a great opportunity to get out of the day-to-day and interface with the people in our ecosystem. 

We can’t wait to see our clients, hear the Sugar leadership team speak and have a lobster roll or two.Just one day to go! If you’ll be at SugarConnection Boston this Wednesday, be sure to set aside time to visit the FayeBSG booth. You won’t regret it!

Heather Mueller
Heather Mueller Heather Mueller is a master storyteller and content creator helping companies cultivate customers for life—one blog article at a time.

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