Connect with the Brightest Minds in Customer Experience

Boston, MA // Babson Executive Conference Center // September 25, 2019

Keynote Speaker CEO Craig Charlton Reveals the New Sugar

Craig Charlton
Be inspired by all the possibilities you have to bring your customer experience to the next level.

Keynote Speaker Scott Stratten

Sales, Marketing, Brand, and Relationship Expert

As the ultimate sales and marketing truth slayer, Scott helps organizations see their business through a new lens with his unconventional “unmarketing” views and vanguard approach to building and maintaining real customer relationships.
Scott Stratten

SugarConnection 2019 – San Francisco Event Recap

Watch the official recap video from this year’s inaugural SugarConnection event held in San Francisco. Learn more about all the day had to offer from Craig Charlton, CEO and attendees themselves.

Get the Full Experience

Time Description
8:00 – 9:00 AM Continental Breakfast & Sponsor Expo | Mystic Banquet Room
8:00 – 4:30 PM Ask the Experts & Demo Room | Potomac Room
9:00 – 10:00 AM Introducing the New Sugar | St. Lawrence General Session Room
Craig Charlton, Chief Executive Officer

New strategy, new brand and new products – CEO Craig Charlton is charting a new future for customer experience, Sugar and your business. Be the first to see the “New Sugar” in action and discover the myriad of ways in which we are helping businesses like yours create customers for life.
10:00 – 10:05 AM Sponsor Giveaway | W-Systems
10:05 – 10:45 AM The New Sugar: What it Means for You | St. Lawrence General Session Room
Chris Pennington, Chief Customer Officer

New strategy, new brand and new products – CEO Craig Charlton is charting a new future for customer experience, Sugar and your business. Be the first to see the “New Sugar” in action and discover the myriad of ways in which we are
helping businesses like yours create customers for life.
10:45 – 10:50AM Sponsor Giveaway | Faye Business Systems Group
10:50 – 11:30 AM Refreshment Break & Sponsor Expo | Mystic Banquet Room
11:30 – 12:00 PM How Leading Brands Deliver Great CX with Sugar | St. Lawrence General Session Room
Clint Oram, Co-Founder & Chief Strategy Officer
Julie Feller, Direct Marketing Manager, Cireson
Joe Cora, Engineering Manager, The New York Times
Michelle Accardi, President & CRO, Star2Star Communications
Christopher Campbell, President, CE Power

Creating customers for life begins and ends with delivering great experiences at every stage of the customer journey. Join SugarCRM Co-Founder and Chief Strategy Officer Clint Oram to learn how customers from Cireson, The New York Times and Star2Star Communications put the power of Sugar to work to close deals faster, differentiate themselves in the market, focus on high-value initiatives and deliver exceptional customer experiences.
12:00 – 12:05 PM Sponsor Giveaway | BrainSell
12:05 – 1:15 PM Lunch & Sponsor Expo | Mystic Banquet Room
1:15 – 1:45 PM Sugar Market Overview | St. Lawrence General Session Room
Logan Henderson, General Manager of Marketing Automation, SugarCRM

Part of creating customers for life is attracting, engaging and converting the right type of prospects at the top of the funnel. Sugar Market (formerly Salesfusion) is designed to transform how marketing teams engage audiences and measure success through the buyer journey.
1:45 – 2:15 PM Sugar Sell Overview | St. Lawrence General Session Room
Zac Sprackett, SVP, Product Management, SugarCRM

The new Sugar Sell is designed to help the entire organization drive revenue, reduce sales costs and increase collaboration. In this session, Zac Sprackett will give an overview of Sugar Sell, its key features, and what makes it different from other competing solutions. Learn how Sugar Sell can help organizations accelerate collaboration, sales efficiency and pipeline velocity.
2:15 – 2:20 PM Sponsor Giveaway | MasterSolve
2:20 – 2:50 PM Sugar Serve Overview | St. Lawrence General Session Room
Deepak Deolalikar, Senior Director of Product Management, SugarCRM

The new Sugar Serve is designed to streamline your support processes while increasing productivity of support professionals and also empowering your customers with powerful self-service tools. This session provides an informative deep dive into the solution–its core modules, features and capabilities.
2:50 – 3:15 PM Refreshment Break & Sponsor Expo | Mystic Banquet Room
3:15 – 3:20 PM Sponsor Giveaway | Polar Strategy
3:20 – 4:30 PM Cultivating Customers for Life: Your Product Roadmap | St. Lawrence General Session Room
Rich Green, Chief Technical Officer & Chief Product Officer, SugarCRM

Join Chief Technical Officer/Chief Product Officer, Rich Green, for an in-depth review of the new Sugar products and capabilities that help you deliver predictive insights, empower your frontline employees with real-time actionable intelligence, and anticipate and fulfill the needs of your customers—even before they realize they have them. General Manager of Analytics, Richard Daley, will join Rich to give a sneak peek at our newest solutions that will enable you to discover more about your customers and amplify business intelligence to new levels.
4:30 – 5:30 PM UnSelling: The New Customer Experience | St. Lawrence General Session Room
Guest Speaker – The Renowned Scott Stratten (unmarketing.com)

Feel like you’re getting close to mastering the customer experience? Think again. Scott Stratten is about to challenge everything you’ve heard about selling in the age of empowered customers — in the best way possible. Stratten will introduce you to a whole new method for cultivating customers for life — one that will completely change the way you sell, for the better. Learn how to separate from the pack of noise. Learn how to UnSell.
5:30 – 7:00 PM Cocktail Reception & Sponsor Expo | Mystic Banquet Room

Join us at SugarConnection

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Inspiration

Be inspired and get your mind whirring on all the possibilities you have to bring your customer experience to the next level.

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Education

Leave equipped with knowledge, best practices and hands-on teachings from our CX and CRM experts.

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Connection

Build meaningful and beneficial relationships with others in your industry at a SugarConnection location that works for you.

Sponsors

Brainsell
W-Systems
MasterSolve
Faye
Polar Strategy

Interested in Being a Sponsor?

We’d love for you to join SugarConnection as a sponsor. Sponsorship for our San Francisco event is finalized. Contact us about our other events and we will get back to you with more information.
Contact Us

Details →

CONFERENCE VENUE

Babson Executive Conference Center
One Snyder Drive // Babson Park, MA 02457

HOTEL ACCOMMODATIONS

Hotel Indigo
399 Grove St., Newton, MA 02462

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