Six Sessions to Get Excited for
at SugarCon 2017

If you’re a savvy business-relationship superstar, you’re probably already signed up and ready to go (although you might still have some packing to do) to SugarCon 2017 in San Francisco this September!

 

Whether you’re almost too excited to sleep, or you’re still trying to convince your boss to let you attend, here are six of the “can’t miss” sessions we have in store for you and what you will learn from them. You can look forward to these two big takeaways:

  • How to Achieve Better CRM Adoption Organization-Wide
  • Getting Actionable Insights into Your Operations

 

Key Sessions to Attend:

 

1) You Want Better CRM User Adoption? Gamify Your System

When: TUESDAY, SEPTEMBER 26, 2017, 1PM

One of the biggest challenges CRM implementers have is getting their team engaged in the system. In fact, low user adoption rates are the cause of about 65% of all CRM project failures. How do you get your team involved? Make it fun for them. For the tech world that means: Gamification.

Learn about how to start the gamification process, what roadblocks you might hit and how to overcome them, what kind of challenges are the most effective, and what outcomes and ROI you can expect for your CRM.

Join Jason Green, CEO of Intelestream, in this interactive breakout session with use cases, toolkits and recommendations.

Takeaway: Better CRM Adoption

 

2) Quotes Module UI – Configuration

When: WEDNESDAY, SEPTEMBER 27, 2017, 2PM

This is a great session for Admins. Have you checked out the latest enhancements to the Quotes Module yet? Do you want to make more appealing and functional sales quotes for your customers? Then this is a can’t miss session. Here, you’ll get an overview of what’s new in the Quotes Module, as well as some basic tips and direction for customization and generating top notch sales quotes right inside the Sugar UI.

Takeaway: Better CRM Adoption

 

3) The Immediate Value of Personal Context in the Digital Age: Moving Beyond Mere Connections to Mining Leverageable Relationships

When: TUESDAY, SEPTEMBER 26, 2017, 4PM

Every organization generates relationship capital. Between email and other interactions lies valuable insights – however, many professional individuals and entire companies fail to take advantage of this treasure trove of intelligence. This session will outline how relationship intelligence can aid businesses in moving from simply interacting towards more informed and effective interactions based on the insights living inside the varied personal networks operating in and around the company.

Join two relationship-rockstars from TrustSphere for this engaging, informative session: Dawn Radecki, Director of Sales Engagement and Michael Knight, Vice President of Solution Services.

Takeaway: Insights into Your Operations

 

4) Managing Emails

When: TUESDAY, SEPTEMBER 26, 2017, 1PM

Sugar offers multiple ways to manage email. In this session, you’ll learn about Sugar’s new email plugin client enhancements (like for Outlook), get cool tips and tricks for optimizing the email user experience, as well as injecting Sugar-functionality into commonly-used email clients like MS Outlook. All skill levels are welcome.

Takeaway: Better CRM Adoption

 

5) The Future of Marketing & Building Adaptive Journeys

When: WEDNESDAY, SEPTEMBER 27, 2017, 2:30PM

The marketing world is changing and “digital disruption” makes it sometimes hard to know where to start. Everyone has been talking about inbound marketing in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today’s successful businesses blend inbound and outbound tactics together to drive results.

In this session with Andy MacMillan, CEO of Act-On Software, you’ll get some insights into how to to balance your inbound and outbound initiatives for a revenue-producing digital ecosystem, how to best track your data and how to get actionable insights from your data.

Takeaway: Insights into Your Operations

 

6) Current Customer Engagement Trends and How to Drive Modern Customer Experiences with Cloud-Enabled Platforms

When: WEDNESDAY, SEPTEMBER 27, 2017, 11AM

The way organizations interface with end-customers and through which engagement channels is actively undergoing a transformation. Hear from Vikas Nehru, CTO at 3CLogic, about the latest developments in customer relationship tools, communication media and artificial intelligence. Also learn what the real impact of using each of these channels is, which channels are the most likely to return a great ROI, and finally, how current trends drive the adoption of certain cloud platforms.

Takeaway: Better CRM Adoption

 

 

We are constantly updating and enhancing our agency with more highlights, speakers and perks – just head on over to the SugarCon site or REGISTER HERE!

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