A Day with SugarCRM – Conversations about Roadmap and Latest Innovations
A practical, people-first workshop on how technology is transforming business — and how you can take the first (or next) step.
Live in Berlin
23 October, 2025
AXICA Kongress-und Tagungszentrum
Pariser Platz 3 | 10117 Berlin, Germany
12:00 – 18:00
Agenda Preview
All times local. Agenda subject to slight changes.
| 12:00 - 13:00 | Arrivals, Lunch & Networking Kick things off with a light lunch, coffee, and casual conversations before we dive in. |
| 13:00 - 13:05 | Welcome |
| 13:05 – 13:50 | Product Roadmap A grounded look at AI in CRM and what's next in the Sugar roadmap. |
| 13:50 – 14:10 | Group Breakouts: How Can AI Help You Share current tools and dream up transformative features in this interactive session. |
| 14:10 - 14:40 | Group Discussion: Share Your Findings Let's come back together and share key insights from each breakout. |
| 14:40 - 15:00 | Break |
| 15:00 – 16:00 | Peer Spotlight: What Real Teams Are Doing Customer voices sharing what's working, what's challenging, and what you can take back to your team. |
| 16:00 – 16:10 | Wrap Up Wrap up the day with shared takeaways and a clear path forward. |
| 16:10 – 17:30 | Networking Reception Stick around for light bites and casual networking. This is a great chance to chat with Sugar product leaders, customer speakers, and peers over drinks and good food. |
Why Attend?
Hear Sugar's Roadmap
What’s next and how it can help you.
Learn what’s possible right now
Get a clear picture of how AI fits into real work today.
See how others are doing it
Watch real customers walk through their workflows and share what’s working.
Trade ideas and build your plan
Connect with peers and shape AI use cases tailored to your needs.
See What Our Customers Have to Say
Frequently Asked Questions
The Customer Roadshow in the UK will take place on 8 July 2025.
Address
31 Homer Road, Solihull, West Midlands, B91 3LT
Time
12:00 – 18:00
This workshop is for Sugar customers in any role — sales, service, success, admin, or ops — whether you’re just starting to explore AI or looking to get more from your current setup.
The Customer Roadshow is free to all SugarCRM customers.
Business casual.
Scroll up on this page to see the live agenda and check back regularly for updates.
Make sure you’re opted-in to receive Company News and In-Person Events on the SugarCRM Preference Center.
