Join us on a transformative journey across North America, Europe, the UK, and ANZ as we tackle the biggest challenge in SaaS implementation: CRM adoption and effective change management.

These events are a great way to gain valuable insights and strategies regardless of where you are in your CRM journey.

Roadshow Locations

North America

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Connect with industry experts, network with fellow professionals, and gain invaluable insights to drive success in your CRM initiatives. Join us in a city near you.

Why Attend?

CRM Mastery

Adopting new tech can be daunting. We’ll help your team thrive with Sugar, from end-user training to scaling solutions and integrating platforms.

Interactive and Intimate Sessions

Our roadshow offers an intimate workshop setting perfect for interactive discussions with CRM experts and peers.

Proven Strategies, Real Results

Get practical advice from successful Sugar users and apply their proven strategies to your own operations.

Cutting-Edge CRM Insights

Get exclusive insights into the role AI and GenAI will play in the future of intelligent CRM, promising easy-to-use solutions that your sellers will love.

Frequently Asked Questions

CRM Adoption Roadshow will take place globally. Check out each region’s page for more details:

These roadshows are designed for all Sugar customers, whether you’re just beginning your journey with Sugar or looking to enhance your ongoing adoption.

The CRM Adoption Roadshow is free to all Sugar Customers.

We’ve got you covered—check out each region’s page for hotel recommendations.

Business casual. We recommend packing layers so you will be comfortable whether you are indoors or out.   

Make sure you’re opted-in to receive Company News and In-Person Events on the SugarCRM Preference Center.

Convince Your Boss

Are you excited about the CRM Roadshow but need to get your boss on board? We’ve got you covered! Use this attendee justification letter to help justify to your boss why you must attend the CRM Roadshow.

If you have any questions, please email us at


Follow Along on Social Media!

Follow #sugarcrmroadshow on your social network to stay close to everything CRM Adoption Roadshow.