Smarter Work Starts Here: AI That Works For You
A practical, people-first workshop exploring how AI is transforming business, and how you can take the first (or next) step.
The topic’s changed, but the impact hasn’t. Here’s what made last year’s event special.
Why Attend?
Talk openly about AI
Hear what others are thinking, feeling, and fearing.
Learn what’s possible right now
Get a clear picture of how AI fits into real work today.
See how others are doing it
Watch real customers walk through their workflows and share what’s working.
Trade ideas and build your plan
Connect with peers and leave with your own AI-readiness checklist.
Frequently Asked Questions
Customer Roadshow will take place globally. Check out each region’s page for more details:
This event is designed for Sugar customers across all roles—whether you’re just starting to explore AI and automation or looking to take your workflows to the next level. If you’re in sales, support, operations, or admin, you’ll walk away with practical ideas you can apply right away.
The Customer Roadshow is free to all Sugar Customers.
Business casual. We recommend packing layers so you will be comfortable whether you are indoors or out.
Make sure you’re opted-in to receive Company News and In-Person Events on the SugarCRM Preference Center.
Convince Your Boss
Ready to attend the AI Roadshow but need your boss’s approval? We’ve got you covered. Use this attendee justification letter to make the case for why attending this workshop is a smart investment for you and your organization.
Follow Along on Social Media!
Follow #sugarcrmroadshow on your social network.