Smarter Work Starts Here: AI That Works For You

A practical, people-first workshop exploring how AI is transforming business, and how you can take the first (or next) step.

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The topic’s changed, but the impact hasn’t. Here’s what made last year’s event special.

Roadshow Locations

New York City, NY

June 24, 2025

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Solihull, UK

July 3, 2025

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Why Attend?

Talk openly about AI

Hear what others are thinking, feeling, and fearing.

Learn what’s possible right now

Get a clear picture of how AI fits into real work today.

See how others are doing it

Watch real customers walk through their workflows and share what’s working.

Trade ideas and build your plan

Connect with peers and leave with your own AI-readiness checklist.

Honest Conversations. Real Stories. No Fluff.

We’re bringing together forward-thinking professionals to talk honestly about AI—what’s working, what’s confusing, and what’s actually helping teams do better work with less stress.

Frequently Asked Questions

Customer Roadshow will take place globally. Check out each region’s page for more details:

This event is designed for Sugar customers across all roles—whether you’re just starting to explore AI and automation or looking to take your workflows to the next level. If you’re in sales, support, operations, or admin, you’ll walk away with practical ideas you can apply right away.

The Customer Roadshow is free to all Sugar Customers.

We’ve got you covered—check out each region’s page for hotel recommendations.

 

Business casual. We recommend packing layers so you will be comfortable whether you are indoors or out.

Make sure you’re opted-in to receive Company News and In-Person Events on the SugarCRM Preference Center.

Convince Your Boss

Ready to attend the AI Roadshow but need your boss’s approval? We’ve got you covered. Use this attendee justification letter to make the case for why attending this workshop is a smart investment for you and your organization.

 

Follow Along on Social Media!

Follow #sugarcrmroadshow on your social network.

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See SugarCRM in action (2 min.)

A quick overview of SugarCRM and how it can help you retain and expand your business.

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