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Chicago, IL Customer Roadshow

A Day with SugarCRM – Conversations about Roadmap and Latest Innovations

A practical, people-first workshop on how technology is transforming business — and how you can take the first (or next) step.

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Live in Chicago

November 6, 2025

Hotel Zachary
3630 N Clark St, Chicago, IL 60613

10:30 AM – 4:30 PM

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Agenda Preview

All times local. Agenda subject to slight changes.

10:30 AMWelcome Breakfast & Networking
Kick things off with breakfast, coffee, and casual conversations before we dive in.
11:00 AM - 11:45 AMProduct Roadmap
A grounded look at AI in CRM and what's next in the Sugar roadmap.
11:50 AM - 12:10 PMGroup Breakouts: How Can AI Help You
Share current tools and dream up transformative features in this interactive session.
1:00 PM - 2:00 PMPeer Spotlight: What Real Teams Are Doing
Customer voices sharing what's working, what's challenging, and what you can take back to your team.
2:00 PM - 2:10 PMWrap Up
Wrap up the day with shared takeaways and a clear path forward.
2:10 PM - 3:30 PMNetworking Reception
Stick around for light bites and casual networking. This is a great chance to chat with Sugar product leaders, customer speakers, and peers over drinks and good food.

Why Attend?

Hear Sugar's Roadmap

What’s next and how it can help you.

Learn what’s possible right now

Get a clear picture of how AI fits into real work today.

See how others are doing it

Watch real customers walk through their workflows and share what’s working.

Trade ideas and build your plan

Connect with peers and shape AI use cases tailored to your needs.

See What Our Customers Have to Say

“The roadshow provided a welcoming platform where different customers could share their experiences. It allowed us to collaborate and brainstorm ideas to help each other from implementation to maintaining buy in throughout the years.”

Mandi Lytle, Cabela's/Basspro Shops

“The SugarCRM Adoption Roadshow provided an intimate and engaging setting for upping my game as a CRM Admin and Champion of Change.”

Jennifer Watkins, Duthie Power

“The interaction, networking and presentations sparked so many ideas!”

Arelis Romero, Broniec

“What gave me the most value was speaking with folks that are experiencing the same challenges and hearing different perspectives and approaches.”

Eric Phillips, Independence Title

“This roadshow was an amazing opportunity to connect with other customers, share insights and get a look at the roadmap!”

Mike Hoefke, Community Tax

Frequently Asked Questions

The Customer Roadshow in New York City will take place on June 24, 2025.

Address
Convene 75 Rockefeller Plaza, New York, NY 10104

Time
10:30 AM – 4:30 PM

This workshop is for Sugar customers in any role — sales, service, success, admin, or ops — whether you’re just starting to explore AI or looking to get more from your current setup.

The Customer Roadshow is free to all SugarCRM customers.

Business casual.

Scroll up on this page to see the live agenda and check back regularly for updates.

Make sure you’re opted-in to receive Company News and In-Person Events on the SugarCRM Preference Center.

Seats Are Limited.

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A quick overview of SugarCRM and how it can help you retain and expand your business.

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