Smarter Work Starts Here: AI That Works For You

A practical, people-first workshop exploring how AI is transforming business, and how you can take the first (or next) step.

Register Today

Live in New York City

June 24, 2025

Convene 75 Rockefeller Plaza
10:30 AM – 4:30 PM
Save Your Spot

Agenda Preview

All times local. Agenda subject to slight changes.

10:30 AMWelcome Breakfast & Networking
Kick things off with breakfast, coffee, and casual conversations before we dive in.
11:00 AM - 11:45 AMWhat’s Hype, What’s Real, What Matters
We’ll open with an honest conversation about AI in the workplace—what it is, what it isn’t, and how others are thinking about it. You’ll gain clarity, share perspectives, and see how we’re investing in AI to support real people doing real work.
11:45 AM - 12:30 PMInteractive Showcase: AI That Helps — Without the Hassle
See Sugar’s AI tools in action, from case summaries to opportunity insights, and see how they’re driving real results for sales, service, and success teams.
12:45 PM - 1:30 PMPeer Spotlight: How One Team Is Adopting AI
Hear how one of your peers is approaching AI in their business—the problems they’re trying to solve, the blockers they’ve hit, and the lessons they’ve learned so far.
1:30 PM - 2:15 PMInteractive Workshop: Build Your AI Readiness Checklist
In small groups, you’ll tackle common challenges, share ideas, and build your own AI readiness checklist tailored to your role and goals, with real examples to guide your next steps.
2:15 PM - 2:45 PMStart Smart — Even If You’re Not Sure Where to Begin
We’ll close with key takeaways and simple next steps. Whether you’re ready to dive in or just exploring, you’ll leave with clear insights and a path forward for your team.
2:45 PM - 4:30 PMFood & Networking Reception
Stick around for a meal and casual networking. This is a great chance to chat with Sugar product leaders, customer speakers, and peers over drinks and good food.

Roadshow Highlights

Hands-On Learning

Experience Sugar’s latest AI tools in live demos and walkthroughs.

Real-World Stories

See how other customers are using automation and intelligence to save time and simplify work.

Peer Collaboration

Join fellow forward-thinking professionals in a hands-on workshop to share ideas, solve challenges, and explore practical AI use cases.

Takeaway Toolkit

Leave with your own AI readiness checklist, resources to share with legal/IT, and a clear next step.

Register Now

See What Our Customers Have to Say

Frequently Asked Questions

The Customer Roadshow in New York City will take place on June 24, 2025.

Address
Convene 75 Rockefeller Plaza, New York, NY 10104

Time
10:30 AM – 4:30 PM

This workshop is for Sugar customers in any role — sales, service, success, admin, or ops — whether you’re just starting to explore AI or looking to get more from your current setup.

The Customer Roadshow is free to all SugarCRM customers.

Business casual.

Scroll up on this page to see the live agenda and check back regularly for updates.

Make sure you’re opted-in to receive Company News and In-Person Events on the SugarCRM Preference Center.

Click to close video

See SugarCRM in action (2 min.)

A quick overview of SugarCRM and how it can help you retain and expand your business.

Watch demo