Tech Works—If People Use It: Habit-Stacking for Sales Success

Thursday, July 10, 2025 - 12:00pm CST: 1:00pm

Inside This Webinar

We all know technology has the power to transform sales teams—just like the wheel revolutionized transportation. But the real challenge isn’t whether the tech works; it’s getting your reps to actually use it.

Hosted by sales-i, a SugarCRM company, in conjunction with VIPAR, this fireside chat will tackle the biggest roadblock to ROI on sales technology: user adoption. You’ve invested in tools designed to streamline workflows, boost efficiency, and drive revenue—but if your team isn’t logging in, you’re leaving money on the table.
Join us as we explore:

Why reps don’t use the technology they have available, and how to build seamless tech use into your team’s daily routine
The power of habit-stacking to create lasting adoption within a team and across a business
Why “herding cats” doesn’t work—but moving the “treat” does
Real-world strategies to make sales software indispensable in the field

Don’t miss this session to learn how to deliver actionable strategies to make your sales technology a habit, not a hassle.

Our Speakers

Kaleb Sanchez

Account Executive and Sales Manager, sales-i

Kaleb Sanchez is an accomplished Account Executive and Sales Manager at sales-i, a SugarCRM Company, with over four years of experience driving revenue growth in the North American market. He is an Expert in identifying opportunities, cultivating relationships, and delivering exceptional results within the manufacturing and distribution sectors.

Travis Carignan

Director of Sales – TransAxle LLC

Travis Carignan is the Director of Sales at TransAxle LLC, and is a seasoned sales leader in heavy-duty truck sales, leasing, and management. With a strong focus on team building and customer relationships, he empowers sales teams to deliver exceptional service and drive growth. Committed to innovation, Travis continuously expands his expertise while shaping the next generation of sales professionals.