Landing pages and lead capture forms are invaluable to your digital marketing strategy. Learn how to best use these assets for lead generation and optimize your landing pages for the most optimal conversion rate. Many marketers don’t use landing pages and lead capture forms to their full potential and through this guide, you will learn how to use them more effectively to generate new contacts and gather valuable lead intelligence. This helpful guide explores how to effectively incorporate these tools into your marketing strategy and create landing pages that convert.

What’s covered:

    – Landing page best practices and creation
    – CRM utilization with landing pages and lead capture forms
    – Tips for optimizing landing pages and forms
    – Best practices for language and formatting