CRM Whitepapers

Download our latest CRM whitepapers.


A Blueprint for CRM Success

Identify the right people and processes to optimize your CRM initiatives. Learn how to identify an "A-Team" for effective CRM change management within your organization, map the customer lifecycle to optimize your CRM initiatives, and align with IT to make a business case for your CRM deployment.


Controlling CRM Costs: A Buyer's Guide

The way companies use and pay for customer relationship management software has changed significantly over the past decade. The following report provides a comparative price analysis of three CRM solutions: Microsoft Dynamics CRM, and SugarCRM.