Marketers today are faced with a growing number of challenges, which are often the driving force behind why they are adapting and adopting new tools and technologies in response. As new solutions flood the market, learn the new common challenges modern marketers deal with and how marketing automation can solve each one.
Download this guide to discover:
- The top 10 problems marketers face today
- How marketing automation addresses those problems
- Key concepts in lead management, like routing, scoring and nurturing
- How marketing metrics are used to refine and optimize results
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