One of Sydney’s Premier Hotel Properties Selects SugarCRM to Supercharge Sales, Marketing and End-to-End Guest Experiences

SYDNEY, Australia – November 29, 2022 – SugarCRM, provider of the award-winning AI-driven CRM platform, today announced that The Hills Lodge Grand Mercure, part of the world-leading Accor Hotel Group, has selected Sugar to supercharge its sales, marketing and end-to-end guest experiences.

The Hills Lodge Grand Mercure is an upscale boutique hotel located in the heart of Sydney’s Hills Region, offering fine accommodations and amenities, dining, entertainment, recreational activities, and special events for its guests.

The Hills Lodge Grand Mercure will leverage Sugar Sell to uncover more leads and convert them into bookings; Sugar Market to engage authentically with customers through personalized marketing campaigns; and Sugar Connect, which syncs email to Sugar data, delivering context-rich information for teams to engage with prospects and customers in real-time.

The combination of these Sugar solutions will empower the hotel to achieve profitable operations through more targeted marketing and deeper relationships with guests, groups, and corporate clients. As well, Sugar will help the hotel consolidate its tech stack to deliver a single source of truth and a 360-degree view of its hotel business and customer interactions.

Sugar executives, distribution partner Bluechip, and solutions partner Bhea, all collaborated to support a successful implementation.

“Sugar will give us access to powerful tools and the right data and help bring our sales, marketing and guest service operations together to innovate and ultimately better serve our customers,” said Mitch George, General Manager of The Hills Lodge Grand Mercure.

“As a high-end boutique hotel, The Hills Lodge Grand Mercure endeavors to provide exceptional experiences for its guests,” said Jason du Preez, SugarCRM’s Senior Vice President for Asia Pacific. “The Sugar platform does the work to automate anything, accelerate everything, and predict what’s next. Providing the means to exceed customer expectations in every interaction, Sugar will empower The Hills Lodge Grand Mercure to create customers for life.”

About SugarCRM
SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.

For more information about SugarCRM, visit:

Media Contacts:
Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)

Charlotte Ong-Wisener
APAC Marketing, SugarCRM