SugarCRM Wins ISM Top 15 CRM Enterprise Software Award

Recognition Underscores Sugar’s Role in Helping Organizations Transform Business Through Connecting i2i With Customers

CUPERTINO, Calif. – June 10, 2015 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today announced that Sugar® was selected by ISM Inc., customer-centric strategic advisors, as a Top 15 CRM Enterprise Software Award winner.

After intensive testing and evaluation by the ISM Software Lab, Sugar emerged as a leader in its category—and an innovator in the fast-paced and growing CRM industry overall. Each software nominee was rated according to 179 selection criteria, including 96 business functions, 42 technical features, 18 implementation capabilities, six real-time criteria and 17 user-friendly/support features.

“The Top 15 award winners are influencers in the CRM community, as they demonstrate significant advancements in both functionality and connectivity for sales and marketing professionals; offer better decision-making tools for executives; and provide more intimate connectivity with today’s digital clients,” said Barton Goldenberg, founder and president, ISM. “Sugar stands out as CRM designed for the individual, a tool that helps customer-facing employees work in concert to build extraordinary customer relationships.”

“We are very pleased to have been recognized by ISM for our leadership in customer relationship management,” said Larry Augustin, CEO, SugarCRM. “This award is a strong validation of our exclusive focus on CRM. While other vendors are distracted by conflicting priorities and unrelated businesses, we remain focused on making Sugar an indispensable tool to enable enterprises to build extraordinary customer relationships.”

Top 15 CRM Software Award reviews, which include recent software updates where appropriate, are available for purchase on ISM’s website. For more information, call 301-656-8448 or email John Chan at To learn more about Sugar, please click here.


Founded in 1985 and headquartered in Bethesda, MD, ISM Inc. provides customer-centric strategic services to organizations planning and implementing CRM, Social CRM, Big Data Analysis/Insight, Branded Communities and Channel Optimization initiatives. Clients include best-in-class organizations such as American Automobile Association, Exxon Mobil, Giorgio Armani, Johnson Controls, Jaguar Land Rover, Kraft, Marriott, McGraw Hill, Nike, Samsung, T. Rowe Price and more. Barton Goldenberg, ISM’s founder and president, is a respected author, columnist, speaker and industry leader, including being one of the first three inductees in the CRM Hall of Fame. His new book, The Guide to Social CRM, published by Pearson, is receiving industry-wide accolades. Learn more at or call (301) 656-8448.


SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow@SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks and SugarUX is a service mark of SugarCRM, Inc. Third-party trademarks mentioned are the property of their respective owners.


Jay Fiore
+1 (408) 913-2245

Becky Quinlan
BOCA Communications
+1 (916) 508-8050