SugarCRM Recognized as a Visionary in Gartner’s 2015 Sales Force Automation Magic Quadrant

Completeness of Vision and Ability to Execute Drive Third Consecutive Appearance in ‘Visionary’ Quadrant

CUPERTINO, Calif. – July 15, 2015 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today announced it has been placed for a third time as a Visionary in Gartner’s 2015 “Magic Quadrant for Sales Force Automation.”

Gartner evaluated 16 vendors for the 2015 report based on each company’s “completeness of vision” and its “ability to execute” on that vision. SugarCRM has been placed in the Visionaries quadrant.

“We are honored to have been selected to appear in the ‘Magic Quadrant for Sales Force Automation’ for the sixth year in a row,” said Larry Augustin, SugarCRM CEO. “We believe our third time as a Visionary reflects SugarCRM’s commitment to challenging the industry status quo, and underscores the importance of our single-minded focus on CRM.”

SugarCRM believes its position as a Visionary in the SFA Magic Quadrant is based on the strength of its product usability, strategic vision and platform flexibility. The company has continued to demonstrate it is a viable alternative in highly competitive short lists against larger vendor alternatives.

Earlier this year, SugarCRM introduced a bold new vision of CRM as the engine that drives comprehensive customer engagement, helping companies to build extraordinary customer relationships by connecting with their customers individual to individual (i2i). SugarCRM software brings this vision to life by coordinating the actions of individuals and empowering them with the right information and tools at the right time, at every touchpoint along the customer journey.

To read the report in its entirety, please click here.

Gartner, Magic Quadrant for Sales Force Automation, Robert P. Desisto, Tad Travis, 09 July 2015


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SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow@SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks and SugarUX is a service mark of SugarCRM, Inc. Third-party trademarks mentioned are the property of their respective owners.


Jay Fiore
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Becky Quinlan
BOCA Communications
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