With this Latest Acknowledgment, Sugar Has Now Been Recognized as a Leader in Nucleus Research’s Value Matrix Assessments for the Fourth Year Running  

SAN FRANCISCO – March 26, 2024 – SugarCRM, provider of the award-winning AI-driven sales automation platform, today announced it has been named a Leader in the Nucleus Research SFA Technology Value Matrix.  

The new 2024 standalone sales force automation report recognizes Sugar for continuous innovations to its cloud-based platform, Sugar Sell, that empowers organizations with a comprehensive suite of sales automation tools tailored to meet the demands of modern sales teams.   

Nucleus Research notes Sugar’s focus on enhancing sales productivity and customer engagement through powerful digital self-service capabilities that enables seamless customer interactions across channels. Report authors also note the advantages of the platform’s enhanced forecasting and analytics capabilities that empower users to shorten sales cycles and boost conversion rates with data-driven decision making. 

Additionally, Nucleus recognized Sugar’s pioneering adoption of generative AI to automate tasks and enhance productivity across sales, marketing, and customer service teams. The firm also cites Sugar’s collaboration with industry partners such as Mobileforce and sales-i to deliver integrated solutions for streamlined sales operations and predictive sales intelligence.  

This is the fourth year in a row that Sugar has been recognized as a Leader in Nucleus Research’s value matrix assessments; in 2023, 2022, and 2021 the company was named a Leader in the CRM Technology Value Matrix. 

“It’s an honor to be named a Leader by Nucleus Research in this crucial Sales Force Automation Technology Value Matrix evaluation. This recognition is a testament to our dedication and relentless focus on usability and comprehensive functionality that deliver true business value while exceeding customer expectations,” said Sugar’s Paul Farrell, Chief Product Officer. “We’re making the hard things easy for today’s modern sales teams. Sugar Sell’s powerful AI-driven solutions, including advanced forecasting, comprehensive customer insights, and intelligent automation, help reduce the busy work so sales reps can focus on building stronger relationships with their customers.” 

The Nucleus Value Matrix segments competitors based on usability, functionality, and the value that customers realized from each product’s capabilities, measured with Nucleus’ rigorous ROI methodologies. 

About Nucleus Research 

Nucleus Research is a global provider of investigative, case-based technology research and advisory services. The company’s ROI-focused research approach provides unique insight into the actual results technology solutions deliver, allowing organizations to cut through marketing hype to understand the real operational value and select or renew the best technology solution for their environment. For more information, visit NucleusResearch.com. 

About SugarCRM
SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier. 

Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR. 

For more information about SugarCRM, visit: www.sugarcrm.com. 

Media Contacts:
Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)

Sarita Kincaid
Vice President, Corporate Communications, SugarCRM