SugarCRM in the Leader Quadrant for SaaS-CRM in Vendor Comparison “Cloud Vendor Benchmark 2015” of Experton Group

Consulting Firm Recognizes Technology, Strategic Partnerships and Company Development of CRM Specialist

Munich – June 10, 2015 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today announced that the company was positioned in the leader quadrant for SaaS CRM in Experton Group’s “Cloud Vendor Benchmark 2015”. Leaders are characterized in particular by functional scope, integration capabilities and ease of use. In addition, by taking account of trends such as Big Data, Mobility and Social Business.

The analysts of Experton Group certifies SugarCRM an increase in competitive strength in Germany. An important factor here is in particular the global strategic partnership with T-Systems to provide enterprise-level CRM for security conscious organizations. The Sugar services are hosted in the data centers of T-Systems and maintained by T-Systems employees. A customer of this partnership is for example the German Association for Small and Medium-Sized Businesses (BVMW). The representatives of BVMW, the largest voluntarily organized SMB association in Germany, make more than 700,000 contacts each year to represent the interests of the organization’s 270,000 member companies. The BVMW relies on Sugar as its corporate CRM to give individual representatives across all of its offices a single platform to more effectively manage relationships with member organizations.

In terms of functionality as Marketing & Sales Force Automation or collaboration tools Experton Group sees SugarCRM even ahead of most providers.

“We are very pleased that we were placed in the Experton Group study as a leader for SaaS CRM,” said Larry Augustin, CEO of SugarCRM. “This proves the unique position of SugarCRM, which has with Sugar one of the most advanced CRM platforms that can be deployed across a variety of public and private cloud infrastructures. We are aware that German companies still react with restraint to the topic cloud. But particularly our partnership with T-Systems can counteract this and bring a company a competitive advantage.”

Experton Group had identified more than 490 providers of cloud technologies, services and transformation services in the German market from early January to mid-March 2015. 160 providers were analyzed in greater detail and positioned within the “Experton Group Market Insight” quadrant.


SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow@SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks and SugarUX is a service mark of SugarCRM, Inc. Third-party trademarks mentioned are the property of their respective owners.


Daniel Heck
T: +49 (0)89 189 17 22 50

Lisa Corbridge
Speed Communications
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