SugarCRM Launches “Hint,” a new Relationship Intelligence Service

SugarCRM Hint, from the Company’s New Relationship Intelligence Product Line, Represents a Better Way to Build Business Relationships

CUPERTINO, Calif.– June 27, 2017 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, today announced SugarCRM Hint (“Hint”). Hint, the debut product from the company’s new Relationship Intelligence product line, automatically searches the web for personal and company information, delivering a wealth of information so customer-facing employees will quickly learn more about their contacts.

SugarCRM Hint reinvents enterprise applications by enabling end users to provide only a few contact details (e.g. email, name, company) for an individual and then automatically searches, tunes, and inputs the rest of the personal and corporate profile details for that contact. Hint does the work for Sugar users by gathering and analyzing customer intelligence from a broad range of social data sources so users can quickly and efficiently learn more about their prospects to establish a productive relationship.

“For almost two decades, consumers have used the web to acquire information in a frictionless, simple and repeatable fashion. Contrast that with today’s business applications, where value is directly related to the amount of information provided directly by you and your colleagues,” said Rich Green, chief product officer at SugarCRM. “With Hint, we are flipping the enterprise data model to that of the consumer world and placing more accurate and timely data in front of the CRM user at internet scale. This concept is the foundation of our new Relationship Intelligence product line and is leading the natural evolution of CRM, moving it from being a record of what has already happened to a customer-facing employee’s guide to the future.”

Future SugarCRM Relationship Intelligence products will rely on predictive analytics and machine learning techniques. These analysis techniques evaluate large data sets to reveal insightful patterns, prioritize opportunities, identify issues and make intelligent recommendations for next best actions in customer interactions and processes.

“Hint is one of the main reasons we chose SugarCRM over other CRM vendors,” said David Turner, CEO at Equipment Depot. “It’s a game-changer for our customer-facing employees, making them more efficient and productive while freeing them to build better business relationships. It’s the perfect complement to Sugar’s CRM system and we’re very interested to see how relationship intelligence will change the way we interact with customers in the future.”

SugarCRM Hint is compatible with Sugar 7.8 or later. It is available for an introductory price of $15 per user, per month.  For more information, please visit

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 2 million individuals in over 120 countries rely on SugarCRM. To learn more visit or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.

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