The Signing of Master Distributor Technology Coast Partners Bolsters Sugar’s Market Presence and Commitment in The Region

CUPERTINO, Calif. – October 5, 2021SugarCRM today announced the company continues its global expansion, adding new resources to fuel its growing presence in Latin America. The announcement comes as Sugar continues to experience double-digit growth in the region and is currently on track to achieve 23 percent year-over-year growth for the current fiscal year.

In addition to scaling up the company’s in-country workforce, Sugar has signed Technology Coast Partners (TCP) as its new master distributor in Latin America, rounding out its vibrant ecosystem of partners in the region.

With over two and a half decades of experience selling ERP and other enterprise software solutions in the region, including Epicor, Procore, and e2Open, TCP has a strong track record of accelerating digital transformation for mid-size and large manufacturing and distribution companies in Latin America.

TCP will provide sales, marketing, channel development and support to its network of resellers, significantly expanding Sugar’s presence and resources in the region. Based out of Miami, TCP has regional offices in all major markets in Latin America, including Mexico and Argentina – key markets for Sugar’s regional expansion – in addition to a powerful business network of local value partners that covers all main countries in the region.

“Customer experience in the manufacturing and distribution sectors is a top priority,” said Gonzalo F. Núñez, President and CEO, Technology Coast Partners. “The SugarCRM platform provides tightly integrated marketing, sales, and customer service capabilities, including SugarPredict which brings data-fueled AI, to help brands elevate their customer experience. SugarCRM also supports seamless integration with enterprise resource planning (ERP) solutions to maximize efficiency and visibility for sales, marketing and customer service teams.”

“We are pleased to welcome Technology Coast Partners as our master distributor and go-to-market partner in Latin America,” said Jason Rushforth, SugarCRM General Manager and Senior Vice President, Americas. “It’s crucial for manufacturers and distributors to build long-term, loyal and profitable customer relationships. SugarCRM and Technology Coast Partners will empower staff on the customer front lines with a platform that makes the hard things easier to provide the kind of customer experiences necessary to create customers for life.”

About SugarCRM

SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR. For more information about SugarCRM, visit:

Media Contact:
Jessica Riggs
Lutz Public Relations and Marketing (for SugarCRM)