Sugar Awarded “Most Innovative CRM – Global 2016” by Capital Finance International

Latest award win sees SugarCRM’s software solution recognized for delivering exceptional customer experience and the continuous innovation of its platform

LONDON, UK – August 23, 2016 – SugarCRM Inc., one of the most empowering, adaptable and affordable CRM solutions on the market, today announces it has been named “Most Innovative CRM – Global 2016” at this year’s Capital Finance International (CFI) Awards.

Each year, CFI aims to identify and reward excellence in individuals and organizations that truly add value and contribute significantly to the convergence of economies.

The award selection panel commended Sugar for taking a customer-facing approach, praising the way the platform gives more use to the individual user in order to improve the customer experience. The panel also recognized the level of the company’s technological innovation, thanks to a number of intelligent partnerships made throughout the past year; notably with IBM, helping to improve the CRM’s cloud capabilities.

“It is a great honor to be named the Most Innovative CRM Global by CFI,” said Larry Augustin, CEO at SugarCRM. “Our innovations all have the same vision – to help companies build extraordinary customer relationships. This accolade is proof that we continue to be a leading choice for Capital Finance enterprises that are looking for a modern alternative to the CRM status quo.”

To read Capital Finance International’s assessment, please click here.


SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 2 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

NOTE: Sugar and SugarCRM and the SugarCRM logo are trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.

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Daniel Heck
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Harriet Dixon