Lead Management​

Quickly identify and track your hottest leads from multiple campaigns. Turn over the leads to sales seamlessly for faster lead to opportunity conversion. Measure the effectiveness of your marketing campaigns with rich dashboards.

Quickly identify the hottest leads. Segment leads in Sugar based on industry, channel, lead source, geography or other attributes to build offers that appeal.

Automatically capture leads across multiple channels. Convert leads to opportunities quickly. Design business rules to route the lead to the correct salesperson based on territory, team or specialty. Close the loop between marketing and sales by automating the lead hand-off process.

Understand the ROI of marketing programs and their impact on your sales pipeline. Relate opportunities to specific campaigns and track which channel is most/least profitable. Measure campaign effectiveness based on a variety of attributes, including leads created, new opportunities, closed-won deals, win rate and more. Replicate successful campaigns in few simple steps.