As a global company, Wieland Electric struggled with disconnected regional systems that limited visibility and coordination. With SugarCRM, the business unified sales, service, and marketing in one platform. This improved data quality, reduced manual work, and enabled faster, more consistent responses worldwide.
Wieland is recognized as the inventor of secure electrical connection technology. Today, the family-owned company is one of the leading suppliers of safety and automation technology and the global market leader in pluggable electrical installations for building technology. Its sales, service, and engineering teams operate across more than 70 countries, managing complex accounts and a wide range of products.
Local systems slowed growth
Before SugarCRM, regional teams operated independently with separate tools and disconnected data, making global visibility nearly impossible. Joint strategies were hard to implement, and customer information was scattered across different systems.
Manual processes also slowed follow-ups on trade fair leads, marketing handoffs, and technical support. Without a central system, there was no consistent record of requests, processing times, or outcomes across regions.
Modern platform unifies global workflows
Wieland introduced SugarCRM to consolidate customer information, standardize sales processes, and support international rollout. With intuitive dashboards and configurable workflows, teams quickly adopted the platform and automated key activities.
“We significantly improved cooperation between marketing and sales by optimizing the lead-to-order process,” said Lars Ohlsson, Team Lead CRM and Pricing. “With Sugar, we now have a 360-degree view of our customers worldwide. The CRM has become essential for our sales team.”
Faster response, better visibility
After implementing Sugar, Wieland quickly increased efficiency across sales and support:
- 40% faster processing time for trade fair leads
- 25% faster responses for technical support
- Reporting time per seller cut by one day per month
Sugar PARTNER
ISC it & software consultants GmbH
ISC is one of Germany’s leading SugarCRM partners, specializing in the development and sale of CRM systems, e-business solutions and EDI data exchange. ISC has implemented more than 100 successful projects over nearly two decades, supporting its CRM customers in German-speaking countries.
