In 2024, our CRM Adoption Roadshows connected hundreds of customers across 10 cities worldwide to tackle the challenges of CRM adoption and change management.

Your enthusiasm reinforced the need for more resources and support, inspiring us to return in 2025 with a reimagined Roadshow experience.

Until then, explore the highlights and insights from our previous events below!

Moments of Connection

Relive the excitement and energy of the Roadshows through our photo gallery, showcasing connections, collaboration, and inspiration across the globe.

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Expert Insights

Discover thought-provoking content inspired by the Roadshows:

You Can’t Be Future-Proof, But You Can Be Future-Ready
Futurist insights from one of our keynote speakers.
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Azimut: Direct Sales Data Management
A customer story of CRM transformation.
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Navigating Change Management
Collective insights from our roadshow panelists.
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From Usage to Adoption
A discussion on driving CRM success.
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Customer’s Adoption Stories:
The Swedish Institute
Empresas ADOC
Super General

CRM Adoption Resources

Empower your journey with these resources:

Adoption User Group

Connect with peers and access valuable tools in SugarClub.

Read More
CRM Adoption Roadshow Resources

Downloadable slides with actionable tips, change management strategies, and proven adoption principles.

Read More
GROW Adoption Framework

Identify where you are in your adoption journey and access guidance to advance to the next phase.

Read More

What’s Next?

Our commitment to supporting your CRM adoption journey isn’t going anywhere. Stay tuned for updates on the 2025 CRM Adoption Roadshows and other events by subscribing to the SugarClub Events Calendar.

Thank you for being part of this journey—we can’t wait to see you again soon!

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