Case Study: SIM University

Sugar Enterprise helps SIM University increase recruitment and customer service


  • SIM University needed a CRM system that would tightly integrate with it’s IP PBX telephony system so agents could provide students with improved service.
  • The university also need to replace an outdated, Excel-driven solution to track opportunities and drive marketing.


  • SugarCRM Enterprise edition integrated SIM University’s IP PBX solution, allowing 25 users in the university’s student recruitment and relations department to provide personalized, improved service.
  • Utilizing Sugar Enterprise has enabled SIM University to identify bottlenecks in resolving student issues and leverage Sugar’s Lead and Campaign modules for student recruitment, improving marketing ROI.