What Type of Marketer Are You?

Think about all of the different types of marketers you have worked with.

Some marketers you’ve known may have focused on the creative elements or tactical aspects of campaigns, while others may have been most concerned with strategy, technology, or reporting. The beauty of marketing is its need for versatile and varying skill sets involved, which makes marketers so fascinating and diverse. So many different types of people — from analytical to artistic — can hone in on their passions in the world of marketing.

Marketing Automation experts, specifically, need to be fluent in each area of marketing expertise. At Sugar, we’ve identified five different marketer types that reflect people’s different working styles, priorities, technologies, and challenges.

To be a truly successful marketer, it’s crucial to understand your personal expertise, where your team’s proficiencies are, and even gaps that may exist within the team. We have created a quick, interactive quiz to help you identify what type of marketer you are, your priorities, your value-add, and how to address the challenges that you are likely experiencing.

Take our quick, 5-minute quiz today to discover your marketer type and access relevant resources and quick tips to help you deploy campaigns quickly and successfully. Then, share the quiz with your peers to understand your team’s strengths and weaknesses. Knowing your marker type, and the types of marketers on your team will help your team work more efficiently to produce better results.

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About the Contributor
AJ Traver
AJ Traver As a professional and successful marketing manager, AJ has a strong foundation and experience in lead generation, customer marketing, marketing operations, strategic content management, branding, creative development, public relations and journalism in a global company supporting international objectives. With a data-driven approach, AJ thrives on the fusion of creativity and strategy to engage and excite every audience with which she engages.