Three Reasons We’ve Moved from SugarCon to SugarConnection

Three Reasons We've Moved from SugarCon to SugarConnection

Looking for the latest on SugarCon?

We wouldn’t blame you. It was a great conference. However, SugarCon was last year’s event. Things are a little different in 2019. The industry’s changed. Your customer’s needs have changed. And Sugar is evolving, too.

And so, without further ado, we’d like to introduce you to SugarConnection: Our all-new event series exclusively for SugarCRM customers.

What is SugarConnection?

We’ve reimagined our wildly popular SugarCon event for one reason: To help companies get everything they need to cultivate customers for life.

Now, with SugarConnection, we’re bringing a full day of in-depth sessions and networking opportunities directly to locations where customers work and live, including San Francisco, Boston, Paris, and Mexico City.

SugarConnection is more than an event; it’s an unforgettable experience where we’re connecting customers and experts from around the world in an intimate setting. It’s the one time this year when all of SugarCRM will be in the same place.

Whether you’re new to customer experience management or have been a Sugar user for years, this is your opportunity to discover new ways your company can cultivate customers for life.

Here are the three reasons we’re moving from SugarCon to SugarConnection. 

1. To give you an even bigger competitive edge

To be clear: SugarConnection is not simply a replacement for SugarCon. It’s our way of breaking the mold for traditional conferences and evolving to meet the demands of an ever-changing, fiercely competitive marketplace.

We know our customers are facing a complex array of both challenges and opportunities, and want to be sure you have access to every advantage possible.

Here at Sugar, we’re constantly coming up with newer, better ways for companies to cultivate customers for life. This new event series will allow us to introduce our customers and partners to the latest trends and best practices in customer experience.

2. To empower you to create customers for life

By now, you’ve likely heard all about the transition from managing customer relationships to creating customer experiences (CX). This is a very transformative time for the industry. Now more than ever, we need to lean on each other.

For this reason, SugarConnection will be laser-focused on three key areas:

  • Compelling keynotes to explore new ways our customers and partners can work together to anticipate and fulfill needs—before people even realize they have them
  • Hyper-focused breakouts and “Ask the Expert” sessions for a deep dive into the latest in marketing automation, sales automation and customer service
  • Plenty of networking opportunities to share ideas and create new connections with partners and peers

3. To give you a first look at exciting new capabilities

Have you heard? We recently rolled out one of the biggest, most comprehensive updates in Sugar history. While we could tell you about all of the latest features and enhancements, we’d much rather show you in person.

SugarConnection attendees will get an in-depth look at the most important Sugar additions and enhancements. You’ll learn how to empower frontline employees with real-time data, and how the new Sugar lets you anticipate and fulfill your customer’s every need—long before they ask you to.

It all kicks off in San Francisco on August 6. If you want to gain a true competitive edge, SugarConnection is one event you won’t want to miss. The personal connections you’ll make with peers and partners will last a lifetime, and the innovations you’ll discover will take you further, faster.

Get all the details and register for a SugarConnection near you at


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