SugarCRM: Leading the Way in Emotional Engagement and Customer Satisfaction


In today’s fast-paced business world, finding a CRM system that doesn’t just tick boxes but truly resonates with its users is a game-changer. When organizations are considering a CRM vendor, they should consider not just the technology, but also what it’s like to do business with the companies they are vetting. 

The 2024 CRM Midmarket Emotional Footprint report by SoftwareReviews does more than just rank software—it delves into the emotional connections and real experiences of users. This year, SugarCRM has emerged as a leader, and it’s easy to see why when you look at the numbers and the stories behind them. 

What we'll Cover:

    Here’s What People Have to Say About SugarCRM 

    Imagine a CRM that 94% of its users love working with. That’s not just a statistic; it’s a testament to how SugarCRM makes daily tasks easier and more enjoyable for its users. But it goes deeper: 

    SugarCRM: Leading the Way in Emotional Engagement and Customer Satisfaction

    These figures aren’t just about satisfaction; they reflect deep trust and reliance on SugarCRM. Let’s unpack why this platform stands out. 

    Key Areas Where SugarCRM Shines When Put Up Against Salesforce, HubSpot, and Microsoft 


    Users score SugarCRM +94 in transparency, significantly higher than the average of +84 for its competitors. This means customers feel they’re getting an honest, clear, and upfront service, which builds trust and confidence.


    With a caring score of +96, far above the +80 average of its competitors, SugarCRM shows that it genuinely prioritizes its users’ needs and concerns. This isn’t just customer service—it’s about creating meaningful, supportive relationships.

    Service Experience: 

    SugarCRM scores +92 in service experience, compared to the +83 average for competitors. Customers appreciate a responsive, knowledgeable support team that makes them feel valued and understood.

    Product Experience: 

    SugarCRM’s commitment to innovation and improvement ensures the product stays relevant and effective, adapting to new challenges and technologies. 

    • Continually Improving: +91 (SugarCRM) vs. +88 (competitors) 
    • Mobile Features: +83 (SugarCRM) vs. +73 (competitors) 
    • Strategy & Innovation: +89 (SugarCRM) vs. +85 (competitors) 

     This continuous evolution means that users can rely on SugarCRM to not only meet their current needs but also anticipate and support future growth and innovation. 

    Real Stories from Real Users 

    Here’s what some users have to say about their experiences with SugarCRM: 

    “The SugarCRM support team is one of the best I’ve seen as far as being responsive and having answers to almost every question.” 

    – Vince O., Business Leader, Manufacturing   

    “It takes collaboration and open communication to a whole new level. It is loved by sales teams. If you are moving from another CRM to SugarCRM, the migration can easily be done.” 

    – Partha Protim P., Sales, Technology 

    “SugarCRM is the first product to consider when weighing options on sales and marketing automation platforms.” 

     – Hermann G., IT Leader, Retail 

    These testimonials are not just words—they’re reflections of how SugarCRM impacts daily operations, making life easier and business more successful for its users. 

    Why Emotional Connection Matters 

    In a market flooded with CRM options, what sets SugarCRM apart is its ability to forge strong emotional connections with its users. Emotional engagement is about more than just functionality; it’s about how the software makes users feel supported, valued, and understood. This emotional bond is what drives high renewal rates and deep customer loyalty. 

    SugarCRM—A Partner, Not Just a Vendor  

    Choosing a CRM is a significant decision for any business. This report shines a light on what makes SugarCRM special: a blend of transparency, caring support, and continuous innovation. SugarCRM doesn’t just meet business needs—it exceeds them by building strong, positive relationships with its users. 

    For businesses looking to elevate their customer relationship management, SugarCRM offers more than just a tool; it offers a partner dedicated to your success. As the business landscape continues to evolve, SugarCRM’s focus on emotional engagement and customer satisfaction ensures it remains at the forefront, helping businesses thrive and grow. 

    Interested in learning more? Check out the full 2024 CRM Midmarket Emotional Footprint infographic to get an in-depth look at how SugarCRM compares to other leading CRM solutions and why it’s the top choice for so many businesses. 

    AJ Traver-Williams
    AJ Traver-Williams An accomplished leader adept at developing and leading high-performing teams, specializing in Customer Marketing with a global perspective. Proven track record in steering digital experiences, events, communications, customer stories, advocacy, review management, account-based marketing, direct mail, and demand generation to drive additional revenue and fortify customer retention. Recognized as a subject matter expert in Customer Marketing, proficient in managing the customer experience across all touchpoints to positively impact Customer Experience (CX).

    Sign up for the newsletter.

    We're committed to your privacy. SugarCRM uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.

    Business Email