SugarCRM is Working With IBM Watson to Enhance the Customer Experience

IBM, with the power of Watson, is a leader in bringing cognitive intelligence to many industries. As IBM’s CEO, Ginni Rometty, said earlier this week, “this year we expect Watson will touch one billion people—through everything from oncology and retail to tax preparation and cars.”  With that kind of market penetration, it is no wonder that companies are lining up to partner with IBM.

At SugarCRM, we’ve had a strategic partnership with IBM since 2010 and continue to work with many of IBM’s lines of business every day. We are also a member of IBM’s Business Partner Advisory Board.

As the world (and CRM industry) figures out how to utilize the power of AI, our team is working closely with IBM to bring the power of Watson into Sugar to help companies offer a better customer experience.

Sugar has been deployed in the IBM Banking Center of Excellence to showcase how Watson and Sugar are helping the financial services industry handle digital disruption and deliver exceptional customer experiences. The IBM team even created a fantastic video to show it off. Because of our longstanding relationship with IBM, this is a solution a customer can view a demo of, and purchase today.


Available on SugarExchange, Watson Analytics Expert Storybook for SugarCRM, helps SugarCRM customers identify strengths in their business approach by deal size, campaign effectiveness and company type by evaluating sales wins and losses. We debuted the Storybook at World of Watson last year.

Also, we are very proud that SugarCRM was the recipient of the 2016 IBM Beacon Award for Outstanding Solution for what is now called IBM Watson Customer Engagement (formerly called IBM Commerce).

We look forward to continuing our fantastic relationship with IBM.