When it comes to what customers want – Sugar delivers.
In PC Magazine’s annual Business Choice survey, SugarCRM was – for the third year in a row – announced the clear winner in CRM software. SugarCRM received overwhelmingly positive scores for overall satisfaction, likelihood to be recommended, Net Promoter Score, reliability and technical support, leaving all other CRM vendors in the survey (236 in total) far behind.
As the winner of the 2017 CRM award, Sugar earned top scores in all but one category (which is whether a user needed tech support). In the graph above you’ll see overall satisfaction scores that show SugarCRM’s striking ranking of 8.7 (out of 10, and with an increase over 7.6 from last year’s).
In addition to overall satisfaction, PCMag asked their survey respondents a few key questions regarding their CRM, such as:
- “How reliable is your CRM system?” (Ranking 1-10)
- “How likely are you to recommend your CRM solution to a colleague?” (Ranking 1-10)
- “Have you ever required tech support?” (Yes/ no)
- “How satisfied were you with the tech support you received?” (Ranking 1-10)
Sugar received scores of 9.0, 8.8, 56%, and 8.6 respectively.
In recapping the finalists, PCMag’s Matthew Sarrel writes, “[in the CRM space] where products are generally disliked, SugarCRM improves every year and is now actually software our respondents enjoy using,” and re-enforces that for “reliability, help, and collegial recommendations, no one in CRM does better than Sugar.”
How is SugarCRM consistently at the top, beating bigger and better-known competitors like Salesforce or Microsoft?
By putting our customers and their goals first, not pushing costly, feature-rich user interfaces. And it seems our customers agree, as surveys like this – where you (actual customers and users) – are determining the winners.
We’d like to take a moment to express how happy, proud and most of all grateful we are to continuously receive such outstanding rankings from the people that matter the most to us – our customers.