The Loyalty Loop, with CX & Marketing Guru Andrew Davis
One of the most effective ways to grow our business isn’t filling a funnel with low-quality leads. Instead, focus on treating your loyal clients as your most valuable asset. It’s time to exploit your loyalty loop. The loyalty loop leverages your existing clients to drive a steady stream of new business.
In this webinar with Andrew Davis, bestselling author, keynote speaker, and CX & Marketing guru, you’ll be inspired to re-think the way you win over new clients and transform the way you service the customers you already own. Below are the first 2 minutes of the webinar and the slide deck. If you would like to see the full video recording, you may access it here.
Below are some key takeaways from Andrew’s exhilarating keynote:
Increase Customer Satisfaction by Increasing Anticipation
It turns out buying things doesn’t make us happy. Happiness is derived from anticipating the product or service’s arrival in our lives. What are you doing to increase your customers’ anticipation? Make sure to keep a steady stream of communication with your customers through emails, phone calls, etc. before they get your product or service.
Re-Inspire Your Customers
It’s not enough to deliver a great experience. We need to inspire our customers, clients, and prospects to act. We must re-inspire them to engage with us. Sometimes, it’s as easy as asking a simple question. Think about the next moment of commitment, and if you’re sending a thank you or piece of merchandise to your customer, make sure you talk about the next steps.
If you would like to learn more about improving your customer experience initiatives, we highly recommend taking a look at these guides:
- Sales + Marketing: Better Together – Explore the reasons behind marketing and sales misalignment, and how to find the winning formula to win business.
- Crafting the Winning Formula for Sales and Service – Learn how building synergy between sales and service opens up the potential for exponentially better customer experiences.
