Solving the Top 3 Sales Challenges in Heavy Duty Trucking
If you’re distributing parts for heavy duty trucking, you know the grind: your margins are under siege, your sales reps are overwhelmed by sprawling SKU lists, and your best customers can disappear without a whisper.
The industry is getting tougher, not easier—with rising goods costs, intense price pressure, and competition just a click away.
That’s where smarter tools—and sharper strategies—come in. In this article, we spotlight three of the biggest sales challenges that heavy-duty trucking distributors face today and show how companies are overcoming them using smarter sales tools.
Let’s get into it.
1. Margin Erosion: Fight Back Against Discount Drain
The Pain: Every quote request comes with pressure to “do better on price.” Meanwhile, costs keep creeping up. Without clear guardrails, reps cave—and profits shrink.
Customer Spotlight: Sun State International Trucks
Sun State International Trucks is a major heavy-duty vehicle distributor based in Florida with over $200 million in annual revenue. Like many heavy-duty trucking companies, the company was facing several critical sales challenges:
- Margin erosion
- Fragmented data
- Complex workflows
- Reactive sales strategies.
To overcome these challenges, Sun State needed a solution that could bring sales data into one place, guide reps toward the right opportunities, and protect margins with smarter, more consistent selling.
The Fix:
For Sun State, the solution for shrinking margins came with adopting SugarCRM. Our solution helps Sun State track every customer interaction—from leads and quotes to service requests and repeat sales. With everything in one place, the sales team always knows who the customer is, what they’ve bought, and what they need next.
For even greater customer visibility, Sun State adopted sales-i. This sales intelligence tool plugs into their ERP (Enterprise Resource Planning) system. It analyzes historical sales data—what your customers are buying, what they’re not, and what they might need next—and alerts reps to trends, gaps, and opportunities.
The integration of Sugar Sell and sales-i has streamlined Sun State’s sales processes. Sales representatives can now access visual pipelines to track deals from inception to completion and see departmental communications with customers. This transparency has reduced manual tasks, improved organization, and led to a more than 10% increase in productivity and time savings for sales reps.
By integrating sales-i with their ERP system, they’ve gained insights into customer buying behaviors, enabling sales reps to focus on more profitable opportunities and improve overall profitability.
The Result:
Sun State saw a 5% bump in aftermarket parts revenue—without hiring a single additional rep.
2. Cross-Sell Blind Spots: Unlock Full-Basket Sales
The Pain: With thousands of SKUs, it’s nearly impossible for reps to know what each customer should be buying. So, opportunities to fill the basket get missed every day.
Customer Spotlight: Motus UK
Motus UK is a leading commercial vehicle dealership group specializing in the sale, servicing, and parts supply of light and heavy-duty vehicles across the United Kingdom. As part of the global Motus Group, the UK division serves a wide customer base in the automotive and transportation sectors, offering premium brands and aftermarket support through a wide dealership network. Motus UK faced several operational and strategic challenges that limited their sales performance and growth potential:
- Missed cross-sell opportunities
- Low sales activity and engagement
- Inefficient use of customer data
- Challenges with new product launches
The Fix:
- Enhanced sales activity: After integrating sales-i, Motus UK experienced a 300% increase in customer touchpoints and visits, enabling their sales team to engage more effectively with clients and uncover additional sales opportunities.
- Improved data utilization: The use of sales-i’s desktop and mobile functionalities allows the team to monitor reports in real-time, ensuring they have the information they need to identify and capitalize on cross-sell opportunities.
- Support for new product launches: sales-i now plays a crucial role in supporting Motus UK’s new product launches, contributing to a 218% increase in business since the previous year.
The Result:
By leveraging sales-i’s capabilities, Motus UK effectively uncovered previously overlooked cross-sell opportunities, leading to substantial growth and improved sales strategies.
3. Silent Churn: Catch It Before It’s Too Late
The Pain: Customers don’t always announce they’re leaving. A fleet might gradually shift spend to a rival—and you’ll only know once it’s too late.
Customer Spotlight: Nextran Truck Centers
Nextran, a leading network of full-service commercial truck dealerships in the U.S., was grappling with limited visibility into parts sales trends and customer behavior. Manual reporting from their dealer operating system meant sales reps often missed declining accounts or missed opportunities to proactively engage.
The Fix:
They adopted sales‑i, a real-time sales intelligence platform integrated with their CRM and ERP systems. With sales‑i, Nextran gained the ability to:
- Identify and respond quickly to revenue leaks and decreases in parts sales.
- Launch proactive, targeted sales campaigns based on customer profiles, number of trucks, service bays, and more.
- Empower users to generate tailored reports anytime, thanks to the intuitive mobile and desktop interfaces.
The Result:
Nextran achieved 20%+ year-over-year growth in parts sales across targeted vendor lines. They also gained the agility to act swiftly when business started to dip, reducing churn before it deepened, and never needing to rely on sluggish manual reports again.
See These Tactics in Action
Want to see these capabilities live? Watch our 3-minute demo to learn how revenue intelligence can transform your sales floor.
