Each executive brings a unique background of industry expertise, insightful thought leadership and a keen focus on building greatness.
As CEO, Craig Charlton leads all facets of the SugarCRM business, from setting our vision and strategic direction to making sure we’re executing in the best possible way on the ground every day. Craig has been building and running high-growth businesses for 25 years. Before joining SugarCRM he was CEO of Oildex – the financial automation software and services provider – where he drove growth and oversaw the company’s acquisition by Drillinginfo. Craig also served as CEO of Abila, the financial and CRM provider operating in the association, non-profit and government space. Abila, which was acquired by Community Brands, grew its revenues threefold and transformed its revenue base to a subscription-based (SaaS) model over a three-year period. Craig has also been senior vice president and general manager (Asia Pacific) for ERP provider Epicor Software Corporation, where he shaped the company’s regional strategy to deliver consistent revenue and profit growth.
As Chairman of the Board of Directors, Larry Augustin is responsible for strategic guidance, governance and stakeholder engagement at SugarCRM. Previously, Larry held the position of chief executive officer at SugarCRM, leading the company’s transformation into a strong, profitable, customer-centric market leader.
Prior to SugarCRM, he spent five years as an angel investor and advisor to early stage technology companies including JBoss (acquired by Red Hat), XenSource (acquired by Citrix), DeviceVM, Fonality, Hyperic, Pentaho, and SpringSource (acquired by VMWare).
Larry also serves on the Boards of Directors of MindTouch and GitLab. He is a Director of the industry association The Linux Foundation, and has previously served as a Director of several other industry associations including Linux International (LI), Open Source Development Lab (OSDL), and the Free Standards Group (FSG).
In 2005 he served as interim CEO of Medsphere. From September 2002 to December 2004 he was a Venture Partner at Azure Capital Partners where he helped lead Azure’s investments in Zend and Medsphere. In 1993 he founded VA Linux (now GeekNet, NASDAQ:LNUX), where he served as CEO until August 2002 and led the company through an IPO in December 1999. In 2000, Worth Magazine named him to their list of the Top 50 CEOs. In November 1999 he launched SourceForge.net, the world’s largest Open Source software development community. Also at VA Linux, he acquired Andover.net, merging SourceForge.net, Linux.com, Slashdot, and other well-known Open Source Internet sites to form the Open Source Development Network (OSDN).
Larry holds Ph.D. and M.S. degrees in electrical engineering from Stanford University, and a B.S. in electrical engineering from the University of Notre Dame.
As CFO, John Donaldson brings more than twenty years of financial management and investment banking experience to Sugar. Donaldson has direct financial management, strategy and company development experience for numerous growth stage enterprises. He brings exceptional financial leadership and project management skills to the company, as well as a wealth of significant expertise in working with middle-market businesses to Sugar. Donaldson most recently held the role of CFO at Togetherwork.
At Sugar, he is responsible for providing leadership, direction and management of the finance, accounting and human resources teams as well as providing strategic recommendations to the CEO and members of the executive management team. Prior to his role at Togetherwork, Donaldson was CFO of Community Investors, an association management software platform, and helped lead the firm through a sale to CIP Capital. He has also held CFO roles at ALPS Holdings and Northstar Exchange Corporation. Donaldson holds an MBA in Finance and Marketing from the University of Chicago Booth School of Business and a BA from Bucknell University.
Rich Green leads SugarCRM’s engineering and product management teams and is responsible for the product vision and global strategy of the award-winning Sugar platform.
Rich has more than 25 years of technology experience and has demonstrated success as part of both Fortune 500 and early-stage companies. He joined Sun Microsystems in 1989 where he held a variety of roles, ultimately serving as Executive Vice President of Software. As EVP of Software, he was responsible for Sun’s software products strategy and development, including the acquisition of MySQL, and driving Sun’s product, licensing and support businesses. His tenure also included roles as VP/GM of Solaris and Java, during which he led the invention, marketing and licensing of the enterprise and mobile versions of Java and was responsible for the release of Java as open source technology. After Sun, Green served as CTO of Nokia and Executive Vice President of the consumer and enterprise business at Nuance Communications. He most recently led Products and Technology at an early-stage Internet of Things company bringing connected sensors and data analytics to commercial-scale energy control.
Clint helped found SugarCRM in 2004 with the goal of enabling companies around the world to turn their customers into loyal fans. Today, he leads strategy and acquisitions for the company. Clint was one of the original architects and developers of the Sugar application and has focused on building out the product, company, partners and community in a variety of executive roles.
Prior to co-founding SugarCRM, Clint held senior roles in the development, professional services and product management organizations at Epiphany, Octane Software and Hewlett Packard. He has 20 years of experience in the enterprise software industry and over 15 years designing and building award-winning CRM software solutions. Clint holds a BS in computer science from Cal Poly, San Luis Obispo and is the co-author of multiple CRM software patents. Clint enjoys traveling and speaking at conferences on a variety of customer experience and entrepreneurship topics, and has visited SugarCRM customers and partners in over 25 countries.
As SugarCRM’s chief customer officer, Chris Pennington is responsible for the Sugar customer journey. He leads the global Professional Services and Support business units to drive world-class outcomes leading to best-in-class customer satisfaction, retention, and referenceability.
Pennington joins Sugar after more than twelve years at Professional Advantage PTY Ltd., a global Independent Software Vendor and Reseller of IT business systems to medium-large scale organizations. While at Professional Advantage, he oversaw revenues of more than $50M as vice president of the US and general manager of Australia. He brings a wealth of experience across a broad portfolio of SaaS and on-premise products and services, to include CRM and managed services.
Prior to Professional Advantage, Pennington held executive senior level roles at Epicor Australia, Intelligent Building Solutions, Cedar Enterprise Solutions and Interleaf. He holds an honorary BSc degree from De Montfort University in the U.K. and PMP certification from the Sydney chapter of the Project Management Institute.
Melissa Sargeant leads SugarCRM’s marketing team and is responsible for the delivery of a dynamic, predictable and scalable marketing solution on behalf of the business.
Sargeant joined SugarCRM following nearly three years as CMO with global e-commerce cloud-based solutions provider ChannelAdvisor, where she ran worldwide marketing initiatives, including corporate and product branding, demand generation, product marketing, public relations and event management. Prior to that role, Sargeant was Vice President of Marketing at Avalara and, in total, has more than 25 years of marketing experience in the tech sector, developing expertise in areas including go-to-market strategy & execution, loyalty, content marketing and digital demand generation.