Optibelt Gruppe

Optibelt can now identify and act on potential opportunities much earlier through consistent and detailed lead management. With the insights captured in the CRM when learning from both successful and lost projects, the team continuously optimizes their approach to deliver the best possible value to our customers.   

Founded more than 150 years ago, Optibelt is recognized globally as one of the top manufacturers of high-performance power transmission belts and drive solutions, specializing in V-belts, timing belts, ribbed belts (poly-V), and kraftbands. With 2,400 employees, nine production facilities in seven countries, and global sales offices, the foundation of their international success, they produce a wide range of power transmission belt variants. 

Reducing admin work and giving time back to sellers 

Before SugarCRM, teams were using scattered reports and spreadsheets. Now the team can update visit reports right after a customer meeting – or even dictate them directly into the SugarCRM Mobile App – ensuring no information is lost. Additionally, by managing meetings and opportunities within the CRM, the team is saving significant time and can focus more on selling. 

Less time spent documenting sales activities, more time for actual selling

Since adopting SugarCRM, Optibelt has seen clear improvements in their key sales metrics. The platform has significantly reduced the time spent documenting sales activities, such as visit reports and project follow-ups, enabling the sales team to focus more on selling. Additionally, they’ve achieved higher conversion rates for both leads and opportunities, driving stronger overall performance.  

“We make extensive use of SugarCRM’s reporting and dashboard capabilities, which give us instant visibility into all important information at a glance. Additionally, we highly value the integration with Outlook through Sugar Connect, as it allows us to synchronize emails, meetings, and contacts directly from Outlook to Sugar without duplicating efforts. This saves us time and ensures data consistency”, Leon Grothe, CRM Project Manager at Optibelt 

Stronger performance across teams

Optibelt sees clear improvements in how teams work and serve customers: 

• Better collaboration and improved efficiency within the sales team 
• Unified sales language across the organization 
• Greater consistency in how we engage customers across functions 
• Sharper reporting and insights for wider transparency