Join +1,200 distributors and wholesalers across industries
SugarCRM helps food and beverage companies manage customer account, pipeline and follow-ups.
“In the last three months, our Invoice Count has increased by 23%. Our number of customers with transactions has also increased by 17% over the last three months, which we are obviously very happy with.”
Commercial Manager Kimbo UK
Real Results. Real Impact.
Discover how SugarCRM helps food and beverage companies accelerate their sales performance
40% growth from existing accounts
€30K order secured in low season
+23% invoice volume YoY
Solving sales challenges for F&B manufacturers, distributors, and wholesalers
Slipping accounts
Get real-time alerts when key customers slow down or stop buying – so you can act before it’s too late.
Disconnected teams
Bring sales, support, and service together with a complete view of every customer interaction.
Missed opportunities
Uncover hidden gaps in customer buying patterns and recover revenue that would otherwise be missed.
Lack of focus
Give your team focused daily call lists based on real account activity and buying behavior.
Inconsistent follow-ups
Keep deals moving with automated workflows that ensure every lead, quote, and task gets attention.
Admin overload
Automate routine tasks like activity logging, follow-ups, and quote tracking to free up time for selling.
Join 4,000+ customers from 120+ countries who picked SugarCRM for its flexibility, industry features, ERP integrations, and more.
Country Fare Boosts Revenue by 40% with SugarCRM and sales-i
A leading F&B wholesaler serving restaurants and caterers across southern England, Country Fare Foodservice needed to automate reporting and gain a deeper understanding of customer buying patterns.
The result: 40% more revenue from existing accounts, 21% overall growth, and 20% time saved on reporting.
Food and beverage insights
Mastering Guided Selling
Boost win rates with AI-driven recommendations and real-time sales insights.
Discover how guided selling transforms your CRM into a revenue engine that drives confident decision-making and consistent success.
Overcoming Hiring Challenges in Manufacturing, Wholesale and Distribution for 2025
Download this guide to learn how sales-i, a SugarCRM company, can help you create an agile and well-equipped sales team by helping leaders to find and keep top talent, unleash the power of data, and lead with confidence.
Cost of Inaction (COI) Calculator: Sales Force Automation
Understanding the financial impact of inaction is crucial for making informed choices. Our COI Calculator is designed to help you quantify these costs and highlight the benefits of timely action.
Smarter Sales for F&B Distributors and Wholesalers with SugarCRM & sales-i
Discover how food and beverage distributors and wholesalers use SugarCRM and sales-i to save time, spot sales gaps, and grow revenue.
