New research: SugarCRM's ERP integration increases recurring revenue by 8%

Nucleus Research found that organizations using SugarCRM with ERP integration saw an 8% average boost in recurring revenue and a 7% lift in win rates.

Most CRMs keep sales disconnected from the operational systems that run the business. But when CRM and ERP work together, sales teams gain a huge advantage: they can see what’s in stock, what’s been ordered, and what’s delayed—right from the account view.

According to Nucleus Research, SugarCRM makes this integration seamless, bringing customer and operational data into one place—without the need for custom code or third-party connectors. Sales teams can quote faster, improve forecasting, and build more trust with customers.

“Integrating Sugar with our ERP has changed everything for us. Our sales team now has substantially more information available to them, and we have finally achieved the vision we had tried to build with Salesforce for years.”