AJ Traver
// Cutting Through the Noise: The Six Must-Have Elements of Valuable Marketing Automation// Three Ways a Loyalty Program Helps You Keep Customers – and Find New Ones// Is Your B2B Lead Generation Firing on All Cylinders?// Defining Your Target Customers Through a B2B Buyer Persona// The Value of Paid Search Advertising to the Modern Marketer// Three Steps to Kickstart Your Content Marketing Strategy// What it Means to Make a Time Machine Out of a CX Platform// Inside the Rise of B2B Video Marketing// How to Choose the Right Marketing Automation Platform for Your Business// How to Use UTM Parameters to Understand Marketing Engagement// Lead Generation for Recruiters: Top Tips to Attract High Quality Candidates// 5 Ways to Improve Customer Retention with Marketing Automation Tools// 5 Signs that It’s Time to Switch Marketing Automation Systems// A Guide to Mastering Paid Social Media Advertising// Eight Best Practices for Using Google Ads// 7 Things Sales Needs from Marketing// How to Stay Ahead of Trends by Adopting Recruitment Technology// Four Ways to Achieve Perfect Timing and Find the Perfect Candidate// When an Email Marketing Tool Isn’t Enough// The True Value of Automation to the Recruitment Industry// Measuring Marketing Effectiveness: 5 Metrics You Need to Track// How Improved Visibility Helps Recruiters Find the Perfect Candidate// How to Spot Real Marketing Automation Amidst Watered-Down Marketing Tech// When Inbound Marketing Isn’t Enough// Qualified Versus Unqualified Leads// How Manufacturers Can Build a Lean, Mean Marketing Machine// Marketing for Manufacturers: 6 Ways to Make the Most of Your Resources // Breaking Down the Dream World of Cloud-Based Solutions for Sales// How to Craft an Outstanding Email [7 Tips]// SugarConnected Recap: How Sugar’s Four Pillars Differentiate YOU// How Marketers Can Create Exceptional Customer Experiences in a Virtual Era// What Type of Marketer Are You?// Your Marketer Type Results Are In!// How to Elicit a “Wow” Through Positive Support Experiences// Nurture Marketing 101: Everything You Need to Know About Turning Prospects into Sales// 4 Ways to Revive a Past Email Campaign// Why Customer Experience Is the New Customer Service// 5 Tips for Organizing and Implementing Post-Event Emails// What Does It Take to Offer a Great Customer Service Experience?// The 3 Biggest Webinar Myths// Celebrating SugarClub's First Anniversary// 13 Effective Tips for a Well-Designed Email// Tips for Personalizing the B2B Customer Experience// ClubZone 2021: Celebrating Sugar Users// All We Need Is Marketing & Sales Alignment// SugarCRM’s 2021 Customer Breakthrough Awards Winners// What Makes Sell Premier the Superior CRM Solution for Any Sales Organization// SugarConnected 2022: A Year of Growth// How Our Customers Use Sugar to Deliver Great CX// SugarCRM’s 2022 Customer Breakthrough Awards Winners// SugarCRM’s 2024 Customer Breakthrough Awards Winners