NextPrinciples

More leads. Better leads. Faster time to revenue.

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About NextPrinciples

Next Principles offers an elegant and intuitive enterprise solution for social marketing automation that enables faster time to revenue from new as well as existing leads. NextPrinciples is a recipient of numerous industry awards including the coveted ZDNet Watch list for 2013, SAP HANAOne Innovative App Contest, SugarCon 2012 App Throwdown and a finalist in CRMIdol 2013. The company was founded in December 2010 and is backed by Birchmire Ventures and SAP Ventures.

NextPrinciples for Sugar

NextPrinciples is an elegant and intuitive enterprise solution for social marketing automation that enables faster time to revenue from new as well as existing leads.

NextPrinciples social marketing automation solution enables leading brands to identify new leads on social channels, qualify and nurture them, resulting in superior conversions and faster time to revenue. Currently existing leads in marketing automation and CRM platforms can also be augmented with social insights and nurtured on social channels.

Why NextPrinciples?

Demand Gen Managers

  • Identify new leads on social channels, qualify and nurture them, resulting in superior conversions and faster time to revenue.
  • Existing leads in your marketing automation and CRM platforms can also be augmented with social profiles and further nurtured on social channels for superior conversions and faster time to revenue.
  • NextPrinciples enables a concept of ‘Total Lead Score’ across social and traditional channels and micro targeting with relevant content based upon social profiles.
  • Analyze what your leads are talking about and nurture them with relevant content. Ensure that content being promoted, as part of a nurture drip campaign is relevant to the audience.
  • Get detailed real time reporting on social lead funnel conversion, including leads generated on social channels, sales accepted leads, win /loss analysis, and revenue generated via social channels.

Social Media Managers

  • Show ROI on your social initiatives by identifying new leads on social channels.
  • Engage and nurture them resulting in superior conversions and faster time to revenue.
  • ‘Tag cloud’ at a lead and campaign level allows you to analyze what your leads are talking about and nurture them with relevant content.
  • Get detailed real time reporting on social lead funnel conversion, including leads generated on social channels, sales accepted leads, win /loss analysis, and revenue generated via social channels.
  • Our offering includes a complete set of social media management capabilities including analytics and engagement.

Sales Reps

  • Get an ‘uber view’ of your customers and prospects before reaching out to them. Get a detailed understanding of their interests and what topics they have been talking about on social channels including personal interests.

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