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Sugar Marketing Analytics allows companies to measure the effectiveness of marketing campaigns from the initial offer to a closed sales opportunity. Managers can assess the effectiveness of marketing campaigns relative to budget, channel, expected revenue and win rate to gain a full picture of how marketing programs impact the sales pipeline.
Impact
- Understand the ROI of marketing programs
- Track which channel is most/least profitable
- Replicate successful campaigns in a few simple steps
Reporting: Marketing Analytics
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Lead Source Analysis
Measure and prioritize channel campaigns based on lead source dashboards.
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Real-Time ROI Reports
Understand which campaigns generate positive returns with comprehensive return on investment (ROI) analysis for each campaign.
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Campaign Benchmarks
Measure campaign effectiveness based on a variety of attributes, including leads created, new opportunities and closed-won deals.
