Marketing Automation: Marketing Analytics

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Sugar Marketing Analytics allows companies to measure the effectiveness of marketing campaigns from the initial offer to a closed sales opportunity. Managers can asses the effectiveness of marketing campaigns relative to budget, channel, expected revenue and win rate to gain a full picture of how marketing programs impact the sales pipeline.

Impact

• Understand the ROI of marketing programs
• Track which channel is most/least profitable
• Replicate successful campaigns in a few simple steps

Lead Source Analysis

Measure and prioritize channel campaigns based on lead source dashboards.

Real-Time ROI Reports

Understand which campaigns generate positive returns with comprehensive return on investment (ROI) analysis for each campaign.

Campaign Benchmarks

Measure campaign effectiveness based on a variety of attributes, including leads created, new opportunities and closed-won deals.