DataSync, a leading provider of consolidated business software solutions, will present at this year’s SugarCon event in San Francisco, being held April 12-14. SugarCon 2010 unites CRM customers and developers with companies and projects committed to building open business applications for the Cloud. Mike Vetter, CEO of DataSync, will lead the discussion, aimed at highlighting how companies can gain from running their business applications in a cloud environment.

This year SugarCon has expanded to eight breakout tracks that tackle the industry’s most important trends – cloud computing, social networking, and open source – and offer practical advice for improving sales, marketing and support operations. The tracks are: CRM Strategy, Open Source and Open Cloud(s), Business Apps in the Cloud, Extending Sugar, Beyond CRM, Getting Social, Partner Innovation and SugarU.

The first, a large manufacturer of industrial equipment with about $650 million in annual revenue, is using SugarCRM to push critical customer information to its far flung salesforce. They’ll also use Sugar for traditional sales opportunity management functions like keeping up with their sales pipeline, but the real value of the system will be a tight integration with their ERP system, which is closed and difficult to use. By linking it to SugarCRM, sales reps will be able to view and act on customer order histories, order status information, inventory levels, and customer payment data.