SugarCRM is beefing up its channel partner program as the software developer looks to add 40 to 50 solution providers to its reseller ranks. The vendor is also expanding the types of partners it works with, adding incentives for consultants and other companies that provide SugarCRM with referrals, but don't resell the SugarCRM product. SugarCRM unveiled the enhanced program this week at Everything Channel's XChange Solution Provider conference in Los Angeles.

The Open+ Partner Programme includes a market development programme that provides SugarCRM partners with resources for business planning, business development activities, event execution, market positioning and sales delivery; Greater access and support for SugarCRM’s Open Cloud platform and enabling technology to help build, manage and maintain next-generation cloud solutions for customers as well as a new referral programme that rewards partners for each qualified lead referred to SugarCRM.

SugarCRM today announced a number of high-profile companies have selected SugarCRM’s cloud-based CRM services to power their operations. The organizations include BLS Telecom, Robin Hood, The Utah Flash, SkyScanner and BancVue. These companies, representing a diverse set of organizations that span industries and geographies, all chose SugarCRM for its ease-of-use, flexibility in meeting specific use cases and the affordable pricing that mitigates the risk commonly associated with CRM deployments.