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CRM solutions help businesses streamline their customer management processes. However, choosing and deploying the right CRM solution for your needs is not an easy task. The Open Source CRM solution, SugarCRM, not only saves on deployment time and expenses, it also provides some cool new features for your business.
As we begin to see an increase in the number of applications aimed at automating the management of marketing, we’re also starting to see a corresponding increase in efforts to integrate those systems with the customer relationship management (CRM) systems that we use to automate the sales management process.
Professionals who use SugarCRM for their daily activities can now incorporate sales, marketing and other documents from the KnowledgeTree repository with the assurance that the most recent documents are being accessed. “Content management and CRM applications are a natural fit,” said Jan Sysmans, director of product marketing at SugarCRM. “Coupling it with KnowledgeTree via iNetDocs delivers a powerful solution that meets the demands of today’s busy relationship and account managers.”
SugarCRM, the world’s leading provider of open source customer relationship management (CRM) software, today announced the general availability of Sugar 5.5 which includes a new web services framework, platform improvements, the ability to create custom themes, and enhanced mobile features. “Sugar 5.5 is the product of the guidance, testing and feedback from tens of thousands of customers, partners and developers who comprise the SugarCRM community.”
Think about it. Ten or 15 years ago you needed hardware and other infrastructure (as well as administration smarts) to get a full-fledged CRM system in place. (This is partly the reason why outdated products like Act! survived.) But now, all you need is a few laptops and an internet connection, and you’re ready to go with CRM. And not just traditional CRM – you can get into social CRM, sales 2.0, whatever you want to call it…
I was pleasantly surprised to read that Larry Augustin had been named SugarCRM's full-time CEO. After spending much of the last decade as an investor and board member extraordinaire for many (most?) companies grouped in the commercial open source category, it is good to see Larry back in the CEO saddle. He now takes the reigns of a company at a time when most customers and vendors take as a given that a substantial portion of any solution will consist of open source code.
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