Case Study: TheaterMania

Business Issue:

TheaterMania needed improved transparency between tracking both its advertising clients and ticketing clients across sales and marketing.

Problem:

• TheaterMania was looking for a CRM system that could allow them to create and track multiple ad and marketing campaigns across different regions
• Web-to-lead functionality for lead capture from their Website, banner ads and direct mail
• Reporting capabilities for ad campaigns as well as for forecasting and sales pipeline information

Solution:

• Sugar Professional was selected for its ease of customization, on-demand deployment model and marketing and reporting functionality
• TheaterMania is using Sugar Professional to generate custom reports, Web-to-lead and online ad campaigns and for order and document management

ROI:

• TheaterMania is now tracking the effectiveness and ROI associated with their Web-to-lead and marketing initiatives
• Management has increased visibility into marketing and into the sales pipeline via improved reporting

Customizations:

• TheaterMania is developing custom reports for ad campaigns and sales
• The company made customizations to generate campaign agreements and insertion orders within accounts
• Sales altered the search features in Sugar Professional to allow end-users to search for an account from a lead
• Sugar Professional was customized for document management within the Accounts module

Integration:

• Integration with Outlook via Outlook Plug-In